Skip to content
lego heads_ internal communication

The Crucial Role of Strategic Internal Communication

Reading Time: 11 minutesOne of the most important lessons I have learned is that everybody thinks they are good at communication.  The reality is a little bit different. Communicating well on a consistent basis is hard. There are many variables that can go into it such as tone, body language, and even culture.  Like many people, companies think they are great at communication. Because information tends to flow from the top down, it shouldn’t be a surprise that information that should be communicated simplyRead More »The Crucial Role of Strategic Internal Communication

Is Your Marketing Connected?

Reading Time: 5 minutesThis is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I use the same planning process for myself that I do for clients. Because I know it well, it takes me less time to get through it than if I were walking a client through it. It’s not a bad thing, but over the last couple of years, I rushed through it faster than I should have. I’ve advised that each piece of yourRead More »Is Your Marketing Connected?

Don't create a plan. Create a strategic plan

Stop Planning and Start Strategizing

Reading Time: 3 minutesToday I was scrolling through my social media feed and I saw somebody post something that made me stop for a second. This person was talking about the difference between planning and strategy, and it kind of threw me a little bit because I’ve always thought of planning as a strategic activity. Many of the organizations that I have been part of required that it be strategic (engineers are funny that way) so I don’t break them into two differentRead More »Stop Planning and Start Strategizing

The Importance of Creating a Connection With Your Marketing

Reading Time: 3 minutesWhy do you feel you need to market your company and its products/services? I’m not being a smart aleck.   I want yout to think about it because sometimes people don’t have an answer when I ask them.  Let me reframe the question. Why might you want to engage in a marketing and communication program? For clarity’s sake when I refer to communication, I’m talking about public relations.  I will throw out some reasons that I’ve heard.  You want toRead More »The Importance of Creating a Connection With Your Marketing

Reach vs Visibility: Which is Right for Your Marketing?

Reading Time: 4 minutesA few weeks ago I was reading a newsletter and the author was having fun with a “what’s in and what’s out” list for 2024.  There was one thing on the list that stood out to me. It showed visibility being in and reach being out. My first reaction was that visibility should always be in but it made me think. Should that always be the case? Unless you live in a world where nuance doesn’t exist, the answer is, itRead More »Reach vs Visibility: Which is Right for Your Marketing?

Focus Your Marketing Efforts By Saying “No”

Reading Time: 7 minutesMarketing in our modern world has many ways to connect with people across multiple channels in unique and entertaining ways that can create the type of engagement that doesn’t just bring you new customers but ardent and loyal followers as well.  It’s probably the kind of thing that your marketing grandparents would have killed for.  But there is risk involved that comes in the form of saying yes when you should be saying no.  This might sound contradictory to gettingRead More »Focus Your Marketing Efforts By Saying “No”

Focus Your Marketing with a Strategic Plan

Reading Time: 5 minutesWe are a little more than three months from the new year and you what that means: It’s time to think about creating your 2024 strategic marketing plan.  I know it seems a little early but time flies.  Before you know it Halloween will be upon us. A short time later you will be celebrating Thanksgiving and then you will be in full-blown holiday mode with Christmas and New Year’s barreling down on you. There is no better time toRead More »Focus Your Marketing with a Strategic Plan

Is X a Valuable Tool for Marketing and Communication?

Reading Time: 6 minutesA few months ago, I wrote an article about Twitter but much has changed since then.  For one, Twitter has been rebranded simply as X as part of its owner’s master plan to create an everything app, a vision he’s held for a long time.  There is a question that has been looming in my mind for months now. Not only for those who currently use X but for those who might be considering using it as part of theirRead More »Is X a Valuable Tool for Marketing and Communication?