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The World Has Changed. Have You?

Reading Time: 5 minutes Change. It’s inevitable and yet we will sometimes do everything in our power to stop it. I get it. Change can be scary and it can be hard but running from it or trying to prevent it never works. It just prolongs the inescapable and can put your business at a serious disadvantage. Over the last ten years, there has been more change in marketing than the last several decades before it. Public relations (PR) hasn’t been spared. It too… Read More »The World Has Changed. Have You?

Are You A Revenue Marketer?

Reading Time: 4 minutes Revenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend on many things but the biggest issue will be how much you can afford. Not everybody has the luxury of a million budget. Of course, you don’t necessarily need a million dollar budget to be successful. You can have great success with much less. It’s not how much you spend, it’s how it’s… Read More »Are You A Revenue Marketer?

There Is More To The Process Than Awareness

Reading Time: 7 minutes Many of the actions taken in marketing are about awareness. It’s certainly the top concern of most every prospect that I talk with. A couple of weeks ago I had a conversation with a colleague that focused on awareness. We probably didn’t talk about it in the same terms as most. We were both a little frustrated that awareness was the main priority of so many people and so much of the marketing that went on. Awareness is great but… Read More »There Is More To The Process Than Awareness

Do You Know What Content Marketing Is?

Reading Time: 4 minutes Content marketing is more than a buzzword. It’s a way to help grow your business and retain customers. If you have a website and a social media account your creating content and it’s already playing a part in marketing your business. That in itself doesn’t mean that you are a content marketer but it’s a start. This article is going to be an introduction to content marketing. We’ll talk about what it is and then break down the definition of… Read More »Do You Know What Content Marketing Is?

How To Find Topics That Engage Your Audience And Help Your SEO

Reading Time: 6 minutes Finding the right topics can be one of the most challenging pieces of content marketing. Over time, I have found ways to keep the idea flowing while also keeping it search engine optimized and organized. I’m going to share some of those tricks with you today. As a bonus, I will also show you how you can take your current content and use it across multiple channels to benefit your SEO (Search Engine Optimization) and find your audience. As I… Read More »How To Find Topics That Engage Your Audience And Help Your SEO

A Backlink is Important to Improve Your SEO

Reading Time: 5 minutes The backlink is like the middle child when it comes to SEO. It is important but not the first thing people think about. Most people jump right to keywords and it makes sense. It’s what is input into a search engine like Google. We can see the keywords so they must be the biggest influencer when it comes to SEO. The truth is, there are many factors that impact SEO. Keywords are important but they can only get you so… Read More »A Backlink is Important to Improve Your SEO

The Right Keywords are Important to SEO

Reading Time: 5 minutes Keywords play an important part in SEO (search engine optimization). If you have a website, it’s almost certain that you have heard of SEO and rightly so. It is a must in today’s online landscape. Despite its prominence, I sometimes feel like it is more of a buzzword. We have all heard of it. We know we need to have it but many of us aren’t exactly sure what it is or how it works. That’s not surprising. It’s been… Read More »The Right Keywords are Important to SEO

Get to the Bottom with Owned Media

Reading Time: 4 minutes We end our journey into the PESO model by talking about the final piece: owned media. Before we get into it, let’s do a quick review of this integrated marketing communication model. The first week we talked about paid media which is essentially digital advertising. We then talked about earned media, the act of placing content with media outlets. Last week we talked about shared media, better known to most people as social media, and how it can amplify your… Read More »Get to the Bottom with Owned Media

Shared Media is an Important Piece of Marketing

Reading Time: 4 minutes For most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re here to talk about marketing communication. Over the last two weeks, we have been diving deeper into the PESO model, an integrated marketing communication model, developed by Gini Dietrich at Spin Sucks. We have already talked about paid media and earned media so this week, we are going to talk about shared media.… Read More »Shared Media is an Important Piece of Marketing

What is Earned Media and Why is it Important?

Reading Time: 5 minutes Earned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it isn’t just a tactic strictly for PR pros. I practice a hybrid of digital marketing and PR that I reference as marketing communication. Earned media is an important part of what I do. This is the second of four articles in which we are digging deeper into each element of the PESO model.… Read More »What is Earned Media and Why is it Important?