Shane Carpenter

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutes Unless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m… Read More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Why is Media Relations Important?

Reading Time: 4 minutes The has been much change in the media over the last 20 years. This is true of magazines and newspapers. If there is a print edition, there is most likely a website with the articles from the print edition plus additional content. That content could be specific to the website and/or archives of past stories. Television has also gone online. Whether it’s CNN, Fox, or your local station, content from newscasts plus specific digital content… Read More »Why is Media Relations Important?

Key Skills for Public Relations

Reading Time: 3 minutes Public relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s no wonder that many businesses turn over their PR activities to an agency. It’s enough to run a business but to have to keep up on every communication channel and why and how to use it is a full-time job in itself. This still doesn’t… Read More »Key Skills for Public Relations

What is Media Relations?

Reading Time: 3 minutes Media relations is a popular public relations (PR) tactic. So much so that for many people it’s become synonymous with PR itself. If you read my article from a couple of weeks ago you know that this isn’t true but still the myth persists. PR has changed dramatically over the last decade but media relations remains a valuable piece of the puzzle for PR practitioners. Let’s look at what media relations is and why it’s… Read More »What is Media Relations?

What is Public Relations?

Reading Time: 4 minutes Several months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got some silence and some shrugs before somebody gave me an answer, “Relating to the public?” That would make sense but it’s not that simple nor is it right. Through the years I’ve had many conversations with people outside of the Public Relations (PR) profession. There usually confusion about… Read More »What is Public Relations?

What is the Difference between PR and Media Relations?

Reading Time: 2 minutes Public relations (PR) and media relations are almost synonymous in the eyes of many. It’s not hard to understand why. For decades PR practitioners worked primarily to secure media coverage for clients. Yet, PR and media relations are not the same. Let’s take a closer look. Public Relations If you read my last post, you know that PR is a business process that works to build relationships with your customers. It’s a strategic process. We… Read More »What is the Difference between PR and Media Relations?

Public Relations: What to Know

Reading Time: 4 minutes Public relations(PR) is an often misunderstood profession. To those who don’t like it, its filled with sleaze merchants peddling lies. To those who do, it’s a vital part of doing business. The quote I heard most as a student was by Bill Gates, “If I was down to the last dollar of my marketing budget I’d spend it on PR!” There is a certain validation that one of the most successful businessmen the world values… Read More »Public Relations: What to Know

Down with the Media Impression

Reading Time: 2 minutes I remember sitting in my first PR class. It was several weeks in and we were talking about measurement. There was a concept that was introduced to me called  the media impression. If there was a video of me during this discussion you would have seen my face develop an expression that can only be interpreted as incredulous. I had come back to school after working at one of the largest tech companies in the… Read More »Down with the Media Impression

Project Planning to PR Success

Reading Time: < 1 minute Prior to my journey into PR, I worked for a technology firm as a Human Resources (HR) Generalist. One of the many skills I learned while at this firm was project management. Sure, I had worked to solve problems in prior positions, but never in formal way such as developing a plan, determining stakeholders, and setting a budget that project management required. Why do I bring this up? I mean doesn’t seem to have anything to… Read More »Project Planning to PR Success