Skip to content

Can Public Relations Save Its Self?

Reading Time: 5 minutes In the last couple of weeks, I have talked about some trends with Facebook and Google that are going to have a big impact on 2020 and beyond. This week will be no different. You see, Public Relations (PR), like many other industries in the past, seems to be choosing irrelevance. The world moving so fast. We’ve seen more change in the last several years than we have had in the previous twenty. Customers have more power now than ever.… Read More »Can Public Relations Save Its Self?

The Death Of Organic Reach On Facebook

Reading Time: 5 minutes There was a time when social media seemed magical. It was going to be a way for us to cut through the barriers and talk directly to our customers. It was going to level the playing field. Facebook opened up its platform to businesses the promise of social media seemed possible. It wasn’t just hype. Then Facebook changed. Well, nothing stays the same forever. Like death and taxes, change is inevitable. Last week I talked about four Google trends that… Read More »The Death Of Organic Reach On Facebook

Four Google Trends That Will Crash Your Plans

Reading Time: 6 minutes It’s hard to ignore Google. The company has a huge foothold as the number one search engine. It’s because Google is the most used search engine that you need to pay attention to it. 2020 is right around the corner and as you plan it is important that you know how Google will impact your business. Knowledge is power and in this case, knowing what Google is up to is knowledge you must have to be successful in 2020 and… Read More »Four Google Trends That Will Crash Your Plans

Five Amazing Resources That You Will Love

Reading Time: 4 minutes We are coming up on the end of the year (and the decade too) fast. Since Thanksgiving is next week and I’m not going to post (too many things going on for you and me), this felt the right time to say what I’m thankful for. Last year about this time, I called out some tools that I had found valuable during the course of the year. This year, I thought I would give a special call-out to the resources… Read More »Five Amazing Resources That You Will Love

Your Not Done Planning Until You Have Rocks

Reading Time: 4 minutes It’s that time that we should all be planning for the new year.  In early October I wrote a couple of articles that talked about different pieces of the planning process. They focused on things that you need to know about your organization before you can plan the tactics that you need to meet your goals and objectives.  One article talked about the SWOT analysis which is strengths, weaknesses, opportunities, and threats. The other talked about where you wanted your… Read More »Your Not Done Planning Until You Have Rocks

What Should You Expect With Google’s Bert Update?

Reading Time: 4 minutes The newest Google update, BERT, dropped a little more than a week ago. It’s one of the biggest updates that Google has made to its algorithm in the last several years. Google updates come with a lot of questions and over the last few days, I’ve been seen a lot of chatter about it. People have been wondering, what exactly is BERT, and what it means for us going forward. So, let’s talk about it. What is BERT? BERT is… Read More »What Should You Expect With Google’s Bert Update?

Four Things that are Scary for your Marketing

Reading Time: 4 minutes I don’t know about you but I have been getting in the Halloween spirit. At this time of year, I always pull out the horror movies in the hopes that I will scare myself silly. Since it’s only a couple days until Halloween I thought I would focus on the scary things that I’ve seen over the years. There are four things that I occasionally run into that I find kind of scary. They don’t scare me as The Exorcist… Read More »Four Things that are Scary for your Marketing

Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutes If you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me of a philosopher who said that we should find out all we can about a topic and then proceed as if we know nothing. Mind blown. This applies to the world around us. It’s not that what we’ve learned is wrong but that it’s no longer right as the world… Read More »Is Your Marketing Mindset Out Of Date?

Unlock The Truth By Performing A SWOT Analysis

Reading Time: 6 minutes A SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities  Threats This analysis can help you determine where the organization is performing particularly well and where it’s not. It also helps to identify external factors such as new avenues your company can pursue and what types of factors can harm your organization.  Strengths and weaknesses are internal to your organization which are more… Read More »Unlock The Truth By Performing A SWOT Analysis

Where Does Your Organization Want To Be?

Reading Time: 6 minutes It’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when planning is to immediately jump to tactics. What are we going to do and how are we going to do it? However, there is more to planning than developing tactics. Much more. When I sit down with a client, tactics are one of the last things we go over. The first thing I… Read More »Where Does Your Organization Want To Be?