Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Use a Marketing Funnel for Results

Reading Time: 3 minutesUse a Marketing Funnel to guide people to a purchase Regardless of whether your organization is selling a product or asking for donations, your customer will be…

Do You Have a Public Relations Plan?

Reading Time: 4 minutesDeveloping a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to…

Perspective: Your greatest weapon

Reading Time: 5 minutesLooking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show…

Marketing Communication: What should you be measuring?

Reading Time: 4 minutesIn my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing,…

Marketing Communication: A Quick Guide

Reading Time: 12 minutesMarketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event…

Why is SEO important to your website?

Reading Time: 4 minutes It was around 2012 when I first heard the term SEO (Search Engine Optimization). I did some research and discovered that it involved using keywords to…

What is the role of the media?

Reading Time: 3 minutesIt’s hard to get away from the media. We consume it every day. It could be from the local tv news station or the local paper. It…

What Social Media Platform Should You Use? : YouTube

Reading Time: 3 minutesThis is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some…

What Social Media Platform Should You Use? : Instagram vs. Snapchat

Reading Time: 3 minutesThey say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.