Content Is The Heart Of Your Website
Reading Time: 13 minutes Owned media is only one piece of the puzzle but it is really at the center of your marketing efforts. I spend a lot of time talking about owned media and the other pieces that make up the PESO model, created by Gini Dietrich at Spin Sucks. For those of you who might be new readers and haven’t heard of the PESO, welcome. The PESO model is an integrated marketing model that is made up of: Owned media is where… Read More »Content Is The Heart Of Your Website