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Content Is The Heart Of Your Website

Reading Time: 13 minutes Owned media is only one piece of the puzzle but it is really at the center of your marketing efforts. I spend a lot of time talking about owned media and the other pieces that make up the PESO model, created by Gini Dietrich at Spin Sucks. For those of you who might be new readers and haven’t heard of the PESO, welcome. The PESO model is an integrated marketing model that is made up of: Owned media is where… Read More »Content Is The Heart Of Your Website

Three Myths That Will Ruin Your Marketing

Reading Time: 5 minutes If search the internet long enough, you will likely discover all sorts of marketing myths. Marketing myths are easy to fall for because on the surface they seem to make sense. Dig a little deeper and you’ll find that what you’re being told is either incomplete or doesn’t make complete sense. Inside every marketing myth is something that speaks to your prior experiences in some way. They appeal to the way you wish things were or can be. In other… Read More »Three Myths That Will Ruin Your Marketing

Transparency is Essential To Your Success

Reading Time: 7 minutes Transparency is one of those buzzwords people like to talk about but don’t necessarily like to implement. Frankly, I’m not surprised by that. Like everything else this is a choice. There is a certain amount of courage that is needed to be transparent. It feels like sharing your secrets with people and waiting to be judged which can be uncomfortable. If that’s the way you look at it, you won’t transparent. In fact, it’s more likely that you will be… Read More »Transparency is Essential To Your Success

Three Lessons from Eddie Van Halen That You Can Apply To Marketing

Reading Time: 6 minutes Eddie Van Halen has been considered one of the top guitarists in rock history since early in his career but what does that have to do with marketing and public relations (PR)? Turns out much more than you might realize. I wasn’t going to write this post originally and but I’ve consumed with Van Halen since Eddie’s unexpected death. Van Halen was one of my favorite bands growing up as they are now and Eddie’s guitar wizardry never fails to… Read More »Three Lessons from Eddie Van Halen That You Can Apply To Marketing

Integrated Marketing Plans: Why Do They Get The Best Results?

Reading Time: 9 minutes I really like integrated marketing plans and for good reason. They perform better. But why? That’s a good question but we are jumping ahead. Let’s take a step back first and get on the same page. First I’m going to talk about what integrated marketing is and then we will get into planning. I’m also show you some examples of how integrated marketing plans work. Once you start thinking about planning from a perspective of integration, it’s hard to go back… Read More »Integrated Marketing Plans: Why Do They Get The Best Results?

How Is Social Construction Impacting Your Marketing?

Reading Time: 6 minutes Social construction impacts everything you do. Even your marketing. There are many different communication theories and ideas that guide me on an everyday basis as I do my job. One of the most important is social construction. It impacts our lives in every way on a daily basis. It’s even going to impact the way you feel about this blog post but don’t take my word for it. Read on to find out why. What Is Social Construction? Social construction… Read More »How Is Social Construction Impacting Your Marketing?

Now Is The Best Time For Innovation

Reading Time: 8 minutes Innovation is something that is easier to talk about than actually do. To innovate, you need to be willing to take embrace risk. It’s not something that most are willing to do in the world of marketing and public relations (PR). When is the best time to get started doing that task you need to get done? Now. The same applies to innovation. The best time for it isn’t later but now. I’ve read articles over the last several months… Read More »Now Is The Best Time For Innovation

Why Do You Need To Take Advantage Of Email Marketing?

Reading Time: 9 minutes Compared to social media and video marketing email marketing is old but don’t let this fool you. It’s still as relevant as ever. It may not be as sexy as social media or video but it produces results and there are reasons why this is the case. During the course of this article, I’m going to show you why. If you stay until the end, I’ll even have a special announcement. There is a lot to talk about so let’s… Read More »Why Do You Need To Take Advantage Of Email Marketing?

What Is The Importance Of Brand Affinity?

Reading Time: 5 minutes About a year ago I was watching an interview with Rand Fishkin, the founder of Moz and more recently Spark Toro. He started talking about affinity and how a tactic they started using created a huge amount of brand affinity. Brand affinity wasn’t something I’d considered up until I saw this interview with Rand. I read a ton of articles during the course of the week about digital marketing and public relations. I rarely see anything talking about brand affinity… Read More »What Is The Importance Of Brand Affinity?

What Is Paid Media?

Reading Time: 10 minutes Let’s talk about paid media. It’s not popular with people because it’s intrusive but this doesn’t stop organizations from running ads. Billions of dollars are poured into digital ads every year. While most might people think of television when they think of ads the truth of the matter is that Google and Facebook are the true behemoths of the ad industry. In the second quarter of 2020, which was thrown into chaos by COVID-19, Facebook made $18.3 billion in ad revenue… Read More »What Is Paid Media?