I really like integrated marketing plans and for good reason. They perform better. But why? That’s a good question but we are jumping ahead. Let’s take a step back first and get on the same page. First I’m going to talk about what integrated marketing is and then we will get into planning. I’m also show you some examples of how integrated marketing plans work. Once you start thinking about planning from a perspective of integration,… Read More »Integrated Marketing Plans: Why Do They Get The Best Results?