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Unlock The Truth By Performing A SWOT Analysis

Reading Time: 6 minutesA SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities  Threats This analysis can help you determine where the organization is performing particularly well and where it’s not. It also helps to identify external factors such as new avenues your company can pursue and what types of factors can harm your organization.  Strengths and weaknesses are internal to your organization which are moreRead More »Unlock The Truth By Performing A SWOT Analysis

Where Does Your Organization Want To Be?

Reading Time: 6 minutesIt’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when planning is to immediately jump to tactics. What are we going to do and how are we going to do it? However, there is more to planning than developing tactics. Much more. When I sit down with a client, tactics are one of the last things we go over. The first thing IRead More »Where Does Your Organization Want To Be?

awareness

Is All Awareness the Same?

Reading Time: 5 minutesAwareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer.  Through conversations, I’ve found that awareness is usually what businesses are most concerned about.  However, the trap many fall into with awareness is that it is the most important step. If only they knew about your product surely they would buy it. Right?  Probably not. Awareness is just one step. It’s arguably not evenRead More »Is All Awareness the Same?