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Key Skills for Public Relations

Reading Time: 3 minutes Public relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s no wonder that many businesses turn over their PR activities to an agency. It’s enough to run a business but to have to keep up on every communication channel and why and how to use it is a full-time job in itself. This still doesn’t even cover all the skills… Read More »Key Skills for Public Relations

What is Public Relations?

Reading Time: 4 minutes Several months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got some silence and some shrugs before somebody gave me an answer, “Relating to the public?” That would make sense but it’s not that simple nor is it right. Through the years I’ve had many conversations with people outside of the Public Relations (PR) profession. There usually confusion about what PR is and what… Read More »What is Public Relations?

What is the Difference between PR and Media Relations?

Reading Time: 2 minutes Public relations (PR) and media relations are almost synonymous in the eyes of many. It’s not hard to understand why. For decades PR practitioners worked primarily to secure media coverage for clients. Yet, PR and media relations are not the same. Let’s take a closer look. Public Relations If you read my last post, you know that PR is a business process that works to build relationships with your customers. It’s a strategic process. We determine where the audience is… Read More »What is the Difference between PR and Media Relations?

Public Relations: What to Know

Reading Time: 4 minutes Public relations(PR) is an often misunderstood profession. To those who don’t like it, its filled with sleaze merchants peddling lies. To those who do, it’s a vital part of doing business. The quote I heard most as a student was by Bill Gates, “If I was down to the last dollar of my marketing budget I’d spend it on PR!” There is a certain validation that one of the most successful businessmen the world values PR. While Mr. Gates quote… Read More »Public Relations: What to Know