Reading Time: 4 minutes The newest Google update, BERT, dropped a little more than a week ago. It’s one of the biggest updates that Google has made to its algorithm in the last several years. Google updates come with a lot of questions and over the last few days, I’ve been seen a lot of chatter about it. People have been wondering, what exactly is BERT, and what it means for us going forward. So, let’s talk about it. What is BERT? BERT is… Read More »What Should You Expect With Google’s Bert Update?
Reading Time: 5 minutes The backlink is like the middle child when it comes to SEO. It is important but not the first thing people think about. Most people jump right to keywords and it makes sense. It’s what is input into a search engine like Google. We can see the keywords so they must be the biggest influencer when it comes to SEO. The truth is, there are many factors that impact SEO. Keywords are important but they can only get you so… Read More »A Backlink is Important to Improve Your SEO
Reading Time: 5 minutes Keywords play an important part in SEO (search engine optimization). If you have a website, it’s almost certain that you have heard of SEO and rightly so. It is a must in today’s online landscape. Despite its prominence, I sometimes feel like it is more of a buzzword. We have all heard of it. We know we need to have it but many of us aren’t exactly sure what it is or how it works. That’s not surprising. It’s been… Read More »The Right Keywords are Important to SEO
Reading Time: 4 minutes On the surface, it doesn’t seem that earned media and search engine optimization (SEO) have much in common let alone any connection. Yet, they can work together in a way to boost your marketing communication efforts. This isn’t to say that it will. They don’t have to work together at all. Like many things in life, it’s a choice. You can choose to learn how to use them as a one-two punch or you can choose to let them work… Read More »How Earned Media Can Help Your Site’s SEO
Reading Time: 4 minutes It was around 2012 when I first heard the term SEO (Search Engine Optimization). I did some research and discovered that it involved using keywords to help people find a website when using a search engine like Google. That was the gist of it and for a while, I didn’t find anything that really went deeper because I didn’t know what to look for. I used keywords but I didn’t use it in a strategic way that could really… Read More »Why is SEO important to your website?