You’re on social media when you see a post a friend has shared. It looks interesting so you click the link. You read a blog post and it has a wealth of information so you look through a couple more posts. They too share information that you can use and right then you decide that you have a found a great resource.
Whether it’s a social media post or an ad, you’ve likely had this experience at least once. Your customers have as well but has it been with you or someone else?
People are looking for solutions and this presents a great opportunity.
Content Marketing is a type of marketing that involves the creation and sharing of content. Content can be in the form of blogs, video, podcasts, whitepapers, or ebooks. Social media is crucial to help promote it.
The content doesn’t specifically promote a brand but is designed to be helpful and does help create interest in the brand. It has another important impact in that the content created for content marketing campaigns helps with search engine optimization efforts.
In today’s day and age, most customers will visit a website to find out more about an organization before they ever reach out. Content needs to help answer questions about your company and the products and services it sells while also showing expertise.
Content marketing can help your customers solve problems and show your organization’s expertise. It’s a strategy designed to help people realize that you provide the best solution.
We help organizations identify and develop content and find the right channels to promote it.