How We Work

Your business has its own mission, culture, goals, and objectives that make it unique. Most agencies have a formula that they use that ignores all this but we don’t. We leverage this information so we can create a strategic plan that is custom-built for you.

In the 21st century your customers have more power than ever. You need to deliver the right message in the right channel at the right time which is why we prefer integrated plans. It allows us to use multiple channels to maximize your message. Integrated plans also help keep messaging consistent.

We are a PESO agency so we use the PESO model, created by Gini Dietrich at Spin Sucks. It informs strategy and the tactics that are used. 

Concerned about your investment in a plan? We understand because we invest in a plan for our business every day. Your business is as important to us as our own. This why we measure.

We are not interested in vanity metrics. The focus is on metrics that give us the type of data that is need to help you reach your business goals. 

Marketing communication is an investment and we want to make sure that you get a good return on that investment. 

Sound interesting? View our services to find out more.

© 2020 Shane Carpenter Strategic Communication

P.O. Box 1911 Nampa, Idaho 83653 208.250.0091           info@dshanecarpenter.com