Display ads have been around as long as the internet itself. You see them as banner ads and pop-ads and they are everywhere. We are bombarded with ads and the truth is people have learned to ignore display ads.
Native advertising, a form of paid media, has been growing quickly over the last several years and there is a reason why. Native ads have the look and feel of the content around them. In other words, they don’t stick out as ads. They look more like the other content on the page.
Native advertising weaves your content into an ad. People click on the ad and instead of getting a hard sell they get something that looks more like the content that is on your website. Think of them as an advertorial.
Studies have shown that people are much more likely to pay attention to and click on native advertising. They also have a higher intent to purchase.
Want to talk more about how native advertising can help your organization? Contact us and we can talk about whether native advertising is right for you.