Social media has become a part of life for many people. Facebook has over 2 billion users. YouTube has over a billion. Instagram continues to grow at a fast rate and it is nearing a billion users.
With so many eyeballs its no wonder that the social media platforms make their money with ads. Paid social has become an important piece of marketing.
Paid social, which fall under Paid Media, which is essentially digital ads on social media platforms. Facebook, Instagram, Twitter, LinkedIn, and YouTube are just a few of the options.
It has the ability to reach large numbers of people for a much smaller price than traditional outlets such as television or radio. Better yet, social media advertising can be highly targeted to a specific audience. This means you aren’t wasting money getting front of people who would never consider your product or service.
This makes paid social an extremely valuable tool in your marketing efforts and because it’s digital it can be measured. There is no guessing or estimating. We can see data that shows the return on investment. You know the value that you get.
Are you ready to find out more about how paid social can help your organization? Click below to contact us so we can talk about your situation.