The PESO Model

We would love to take credit for creating the PESO model but we can’t. It was the brainchild of Gini Dietrich at Spin Sucks. It isn’t an exaggeration to say that we love PESO which is why we are a PESO agency.

The PESO model integrates every element of marketing and public relations. It informs strategy but it also gives us great flexibility to design the right tactics that will get you results.

The PESO Model

Paid Media

Earned Media

Shared Media

Owned Media

Paid Media is digital ads. They can be on social media sites, search engine results, or through native
advertising. They are a tool to raise awareness and interest.

Earned Media is better known as media relations. Placing articles within the media, websites, and blogs raise awareness and awareness but can also help the search engine optimization (SEO) for your site.

You know Shared Media as social media. We call it shared because the content is easily shareable. It is a great tool to share your message and engage with people.

Owned Media is where you own the message and the channel. It is a powerful tool to tell your story, build trust, and help convert your prospects.

Image courtesy of Spin Sucks

© 2020 Shane Carpenter Strategic Communication

P.O. Box 1911 Nampa, Idaho 83653 208.250.0091