Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Public Relations: What to Know

Reading Time: 4 minutesPublic relations(PR) is an often misunderstood profession. To those who don’t like it, its filled with sleaze merchants peddling lies. To those who do, it’s a vital…

Down with the Media Impression

Reading Time: 2 minutesI remember sitting in my first PR class. It was several weeks in and we were talking about measurement. There was a concept that was introduced to…

Project Planning to PR Success

Reading Time: < 1 minutePrior to my journey into PR, I worked for a technology firm as a Human Resources (HR) Generalist. One of the many skills I learned while…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.