The following transcript has been generated for your reading pleasrue. Please reference the video to insure its accuracy. Introduction Hello, and welcome. My name is Shane and today I going to talk to you about four issues that can derail your marketing before it ever gets started. Let’s get going. Confusing Tactics For Strategy This one doesn’t surprise me much as most of the marketing information out there focuses much more on tactics. It’s those… Read More »Video: Four Issues That Will Derail Your Marketing
Plus 6 more you should check out. Like many things in marketing, the email newsletter has been pronounced dead. I beg to differ. I believe the people who have made this proclamation are trying to be either provocative or appear trendy. There is a third alternative that I typed out but it seemed kind of mean so I took it out. I’ll let you guess what it was. I get a ton of emails. I’ve… Read More »6 Must-Read Email Newsletters
Always-on marketing isn’t a new concept but it is one that is often overlooked. The question is why? Maybe it’s because, like many of you, I like the big splashy idea and it’s something that a marketing campaign loves to throw at us. There is more to marketing than this and big splashy ideas don’t grow on trees. Even they did, what appeals to you and what appeals to your potential customer are likely not… Read More »Are You Using Always-On Marketing?
A strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and its products and/or services while also building affinity and trust. These are all important aspects that need to happen before somebody is willing to do business with you. A strategic marketing plan is a guide that helps you do all things I mentioned so you can get the… Read More »Why Do You Need a Strategic Marketing Plan?
Content marketing has been a popular tactic for those in marketing and public relations (PR). It’s no wonder. There are many great reasons to use content marketing such as driving traffic to your website, developing thought leadership, and building trust. As with everything, content marketing is not immune to change, and boy has there been plenty of change over the last several years. I recently read an article by Rand Fishkin on the SparkToro blog… Read More »Content Marketing Is Getting Harder
It’s hard to market without content. It’s no small wonder that they are joined at the hip. Content isn’t just for marketing. It can play a role in other areas of your business. Well, that is if you let it. After all, the world doesn’t revolve around marketing. It just feels that way. Like the child who wants to watch Star Wars for the 103rd time in the last month, it can be easy to… Read More »Sales Needs Content Too
At some point or another you, like me, have likely searched for a tip, trick, or tool to save time. Saving time is a good thing right? After all, there are only 24 hours in a day and you have to balance between work, family, friends, hobbies, and sleep. There are those that will tell you that there aren’t any marketing shortcuts. Others will tell you that there are a multitude of marketing shortcuts that… Read More »Are Marketing Shortcuts A Folly?
Return on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or mutual funds but not necessarily when it comes to your marketing. For many, marketing is just another cost of doing business. Costs don’t tend to give you a return. You’ve likely never bought a twinkie and woke up the next morning to find that one twinkie became two overnight. If this does happen, I would highly… Read More »Are You Getting a Return on Investment on Your Marketing?
Social Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the biggest is the impact on our behavior. This extends to the business world as well. Facebook, Instagram, and Snapchat have been working to make it easier for people to shop directly from the app, and businesses that are looking for an easy way to get customers are taking… Read More »The War Against Owned Media
Sometimes it takes a crisis to force you to step back and look at things. It’s not the best way to do it. You should really be taking a step back on a regular basis. 2020 was a year that forced me to stop look at what I was doing and what I was about. Even bigger, what was my agency about? Big questions to contemplate but it was good. I always start with the… Read More »Are You Including These 4 Pieces in Your Marketing?