Reading Time: 5 minutes There is an idea that I’ve seen over and over again. It’s that marketing creates demand. You might agree because you have seen that when you’re actively marketing sales are doing well. You’re creating demand. That’s not always the case though. There are plenty of companies that have heavily marketed a product and then watched it flop. You might simply say, “Of course, the product flopped because the marketing wasn’t very good. Bad marketing won’t… Read More »Does Marketing Really Create Demand?
Reading Time: 7 minutes Gardening has become a nice summer hobby. For some reason, I find it relaxing. The other day I was pruning some tomato plants and my mind started to wander. I was thinking about the work to get done and an idea hit me like a ton of bricks. There are some interesting similarities in the work I do both as a gardener and a marketer. It may sound kind of strange but it’s true. You… Read More »What Do Gardening and Marketing Have in Common?
Reading Time: 5 minutes For as long as I remember I have been attracted to the “big sexy idea.” Based on what I see online and from conversations with clients, I’m not the only one. The problem is that the big sexy idea can become a distraction. It leads you away from the things that can have a sustained impact over the long run. For many, it ends up as only fantasy – something you’re chasing but can never… Read More »Are You Chasing The Big Sexy Idea?
Reading Time: 5 minutes There is no doubt that social media has changed society. Whether it’s for better or worse is a judgment I’ll leave to you. From a marketing and public relations (PR) point of view, social media has presented the opportunity to reach and connect with people that you may not have been able to reach easily before. This leaves the question of how you should use social media. It’s a big question and I don’t intend… Read More »Is Social Media Just Another Promotional Channel?
Reading Time: 10 minutes The blog has been with us for over 20 years and during that time it has become very popular. In fact, there are those that would say the saturation of blogs is so high as to make them ineffective. I got a newsletter the morning I started writing this article which stated this in black and white. Ironically, you can find a post where this idea is written in more detail living on a blog. … Read More »Should Your Website Have A Blog?
Reading Time: 6 minutes Publicity. Studios, television companies, and streaming platforms use it to let people know about a new movie or show. Actors and musicians use it to let people know about their new projects. Non-Profits like Make-A-Wish use it to help fundraise. And finally, businesses use it to help make people aware of them and their products. However, not all publicity is equal. There are times when publicity can make all the difference. There are also times… Read More »What You Need to Know About Publicity
Reading Time: 5 minutes I’ve always enjoyed basketball so March is one of my favorite times of the year. There is the excitement of the conference tournaments and the anticipation of which teams will make the NCAA tournament. Which team might make a surprise tournament run and become a Cinderella team that intrigues the country? It’s the madness, the upsets, that make the NCAA tournament so exciting. You’re likely not looking for that same kind of excitement when it… Read More »3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing
Reading Time: 4 minutes The Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. The obvious thing for me to do in this article would be to critique this year’s ads telling you which ones I thought were the best and which didn’t quite make the grade. I’m not going to… Read More »Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing
Reading Time: 8 minutes Have you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s concept that has been around for a long time but didn’t get much attention from marketers until the 1990s. At it’s most basic, the idea is to have consistent messaging over multiple marketing channels. It may sound easy but there are many challenges and it’s not just understanding how the different channels work. It could be the way… Read More »Integrated Marketing Communication is the Present and Future
Reading Time: 9 minutes A few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the elements you need to create a basic strategic marketing plan. I feel like planning is incredibly important. If aren’t familiar with my background, I used to work in human resources at Intel. While I wouldn’t want to go back, I’m grateful for my time there. Working at Intel… Read More »Strategic Marketing Planning: Why Do You Do That?