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While you’re here, have you seen our latest posts?
Does Marketing Really Create Demand?
There is an idea that I’ve seen over and over again. It’s that marketing creates demand. You might agree because you have seen that when you’re actively marketing sales are doing well. You…
What Do Gardening and Marketing Have in Common?
Gardening has become a nice summer hobby. For some reason, I find it relaxing. The other day I was pruning some tomato plants and my mind started to wander. I was thinking about the work to get done a…
Are You Chasing The Big Sexy Idea?
For as long as I remember I have been attracted to the “big sexy idea.” Based on what I see online and from conversations with clients, I’m not the only one. The problem is that the big sexy ide…
Is Social Media Just Another Promotional Channel?
There is no doubt that social media has changed society. Whether it’s for better or worse is a judgment I’ll leave to you. From a marketing and public relations (PR) point of view, social …
Should Your Website Have A Blog?
The blog has been with us for over 20 years and during that time it has become very popular. In fact, there are those that would say the saturation of blogs is so high as to make them ineffectiv…