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While you’re here, have you seen our latest posts?
Why Do You Need a Strategic Marketing Plan?
A strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and its p…
Content Marketing Is Getting Harder
Content marketing has been a popular tactic for those in marketing and public relations (PR). It’s no wonder. There are many great reasons to use content marketing such as driving traffic to you…
Sales Needs Content Too
It’s hard to market without content. It’s no small wonder that they are joined at the hip. Content isn’t just for marketing. It can play a role in other areas of your business. Well,…
Are Marketing Shortcuts A Folly?
At some point or another you, like me, have likely searched for a tip, trick, or tool to save time. Saving time is a good thing right? After all, there are only 24 hours in a day and you have to balan…
Are You Getting a Return on Investment on Your Marketing?
Return on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or mutual funds but not necessarily when it comes to your marketing. For many, marketing…