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I’ve always enjoyed basketball so March is one of my favorite times of the year.  There is the excitement of the conference tournaments and the anticipation of which teams will make the NCAA tournamen…

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The Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. Th…

Integrated Marketing Communication is the Present and Future

Have you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s concept that has been around for a long time but didn’t get much attention from mark…

Strategic Marketing Planning: Why Do You Do That?

A few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the elements you need to create a basic strategic marke…