Shane Carpenter

Is Social Media Just Another Promotional Channel?

There is no doubt that social media has changed society.  Whether it’s for better or worse is a judgment I’ll leave to you.  From a marketing and public relations (PR) point of view, social media has presented the opportunity to reach and connect with people that you may not have been able to reach easily before.  This leaves the question of how you should use social media. It’s a big question and I don’t intend… Read More »Is Social Media Just Another Promotional Channel?

Should Your Website Have A Blog?

The blog has been with us for over 20 years and during that time it has become very popular.  In fact, there are those that would say the saturation of blogs is so high as to make them ineffective.  I got a newsletter the morning I started writing this article which stated this in black and white. Ironically, you can find a post where this idea is written in more detail living on a blog. … Read More »Should Your Website Have A Blog?

What You Need to Know About Publicity 

Publicity. Studios, television companies, and streaming platforms use it to let people know about a new movie or show. Actors and musicians use it to let people know about their new projects. Non-Profits like Make-A-Wish use it to help fundraise. And finally, businesses use it to help make people aware of them and their products. However, not all publicity is equal. There are times when publicity can make all the difference. There are also times… Read More »What You Need to Know About Publicity 

3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing

I’ve always enjoyed basketball so March is one of my favorite times of the year.  There is the excitement of the conference tournaments and the anticipation of which teams will make the NCAA tournament.  Which team might make a surprise tournament run and become a Cinderella team that intrigues the country?  It’s the madness, the upsets, that make the NCAA tournament so exciting.  You’re likely not looking for that same kind of excitement when it… Read More »3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing

Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing

The Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. The obvious thing for me to do in this article would be to critique this year’s ads telling you which ones I thought were the best and which didn’t quite make the grade. I’m not going to… Read More »Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing

Integrated Marketing Communication is the Present and Future

Have you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s concept that has been around for a long time but didn’t get much attention from marketers until the 1990s. At it’s most basic, the idea is to have consistent messaging over multiple marketing channels. It may sound easy but there are many challenges and it’s not just understanding how the different channels work. It could be the way… Read More »Integrated Marketing Communication is the Present and Future

Strategic Marketing Planning: Why Do You Do That?

A few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the elements you need to create a basic strategic marketing plan. I feel like planning is incredibly important. If aren’t familiar with my background, I used to work in human resources at Intel. While I wouldn’t want to go back, I’m grateful for my time there. Working at Intel… Read More »Strategic Marketing Planning: Why Do You Do That?

What’s On My Mind As We Enter 2022

Here we are in 2022. It’s been an interesting couple of years, to say the least. It’s delivered some challenges that I bet you never expected. I certainly didn’t. I feel like I’ve been running the gauntlet for the last two years and am now limping into the new year. It appears I’m not the only one. Many of the newsletters that hit my inbox towards the end of 2021 had a hint of somberness… Read More »What’s On My Mind As We Enter 2022

Four Unnerving Predictions For Your Marketing in 2022 (And How To Avoid Them)

The year is winding down which means the marketing predictions articles are winding up. These are the articles where a bunch of smart people guess what will happen over the next year in the world of marketing and communication. I’m not going to lie. I read my fair share and while they are interesting they aren’t really that helpful. Not unless the main goal is entertainment. These types of articles really have more in common… Read More »Four Unnerving Predictions For Your Marketing in 2022 (And How To Avoid Them)

Video: Four Issues That Will Derail Your Marketing

The following transcript has been generated for your reading pleasrue. Please reference the video to insure its accuracy. Introduction Hello, and welcome. My name is Shane and today I going to talk to you about four issues that can derail your marketing before it ever gets started. Let’s get going. Confusing Tactics For Strategy This one doesn’t surprise me much as most of the marketing information out there focuses much more on tactics. It’s those… Read More »Video: Four Issues That Will Derail Your Marketing