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What Are Your Goals?

Reading Time: 5 minutes What are your goals? The question seems simple but I find that many times people have a hard time articulating them. Especially when it comes to their organization.  We love to get things done. You, me, really everybody. And when we need to get things done we jump into a flurry of activity. Unfortunately, activity without a plan just leads to our sole accomplishment of being we were active too much of the time.  Activity is good. Not getting anywhere… Read More »What Are Your Goals?

Are You In Alignment With Your Marketing?

Reading Time: 5 minutes There are two pieces that are always prevalent to bring marketing and public relations into alignment: strategic planning and execution. Both need the other before you can truly see results. I’ve never found anybody who disagrees with this but recently I’ve realized there is a third piece to this puzzle. It’s a piece that I rarely see talked about if at all. When it’s there it can make all the difference but when it’s not it can be like planting… Read More »Are You In Alignment With Your Marketing?

How Has Media Relations Changed?

Reading Time: 5 minutes Nothing stays the same and that also applies to media relations. There are numerous channels that simply didn’t exist 10-15 years ago and some of those channels now fall under the category of media. The right place for your story may not be the newspaper but the person who blogs about your industry. That alone impacts media relations. What are the new channels? Why should you care and how does that impact media relations? If you are asking those questions I… Read More »How Has Media Relations Changed?

What Is The PESO Model And Why Should You Care?

Reading Time: 7 minutes PESO is a model that I have embraced because it ties all the different areas of marketing communication together while also allowing us to measure results.  I believe the PESO model is the most effective model available to marketing and public relations (PR) so much that we won’t work with anybody who won’t allow us to use PESO in the planning.  Strong words but as we talk about it more, you’re going to come to understand why I feel that way. Let’s… Read More »What Is The PESO Model And Why Should You Care?

A Learning Mindset Is An Important Key To Success

Reading Time: 6 minutes I would love to know everything there is to know about digital marketing and public relations but it’s impossible. If nothing changed I might have a shot but that’s the problem. The world is constantly changing and this means that the knowledge we need to live in it is constantly changing as well. Even a small change can cause ripples that have a large impact. This makes learning a necessity. If I was still walking around with the same knowledge… Read More »A Learning Mindset Is An Important Key To Success

Do Prospects Know Who You Are?

Reading Time: 5 minutes At some point, every company was started because there was a vision. This vision could have been powered by something such as a product idea, as was the case with Apple. Or maybe, this product existed but there was a falling out at a previous company such as was the case when Intel was founded. There could be all sorts of reasons but the bottom line was there was an underlying reason that the company was started. That reason should… Read More »Do Prospects Know Who You Are?

What Can We Learn About Marketing Communication From Rush?

Reading Time: 5 minutes There are experiences and wisdom that can be applied regardless of the profession. As a former drummer, I have always found inspiration from musicians. It’s a small list who I’ve looked to over the years to see what knowledge I could cull but Neil Peart, the legendary drummer of Rush, and his bandmates were on that list. When I got a message from a friend telling me Neil had died, it hit me harder than I would have thought. I… Read More »What Can We Learn About Marketing Communication From Rush?

Execution Should Be Part Of The Plan

Reading Time: 5 minutes Execution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t get the results that match. In fact, you could get mediocre results from a really well-designed plan. Implementing a plan requires a completely different skillset. This can be why strategic plans don’t see the light of day after they are created. A plan can be intimidating. It has all these different components that… Read More »Execution Should Be Part Of The Plan

You Need a Strategic Marketing Plan

Reading Time: 6 minutes The beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create goals but we have a hard time hitting them if we even hit them at all. Why is that the case? Most of the time it’s because we don’t have a plan. We count on the fact that our willpower can carry us to our desired result. Desire is great but it’s not… Read More »You Need a Strategic Marketing Plan

Forget Predictions, Here are Some Suggestions for 2020

Reading Time: 4 minutes For the last month, I’ve seen many articles that have focused on predictions for 2020. I’ve even attended a couple of webinars with this theme. Most of the predictions I saw were pretty well thought out. The best “predictions” I have seen were based on trends that have been happening through 2019. It makes them less of a prediction and more of an observation. Though the temptation is great because this is my last post of the year to give… Read More »Forget Predictions, Here are Some Suggestions for 2020