Brand

Should You Focus On Brand Loyalty or Brand Affinity?

Brand loyalty and brand affinity. These are two ideas marketers and public relations (PR) people love to talk about. Well, maybe the talk is more about brand loyalty but brand affinity hasn’t been left out in the cold. More marketers talk about brand affinity all the time and with good reason. Consumers have changed over the years. They have also become savvier as more are interested in a brand’s actions and what it stands for.… Read More »Should You Focus On Brand Loyalty or Brand Affinity?