This is the last article in which we will talk about GSOT. We have been moving down the line from broad to more specific. We’ve talked about goals, strategy, and objectives that will help you achieve those goals. Now it’s time for tactics. Before we do, let’s do a quick review. GSOT stands for: Goals Strategy Objectives Tactics Goals are the broad primary outcomes you want to achieve. Strategy is how we are going to… Read More »Create Tactics That Will Help You Crush Your Goals
A few weeks ago we were talking about a model to help create a strategic marketing plan. This was when you could still go to a restaurant or to the movies. Those days seem like forever ago but I want to finish up this series. With the world in turmoil and the future uncertain, it may seem like a plan would be useless but it still provides plenty of value. I’ll talk about that more… Read More »Develop Objectives That Will Help You Meet Your Goals
When you hear the term strategy, what do you think of? It’s a word that is often used but has an aura of mystery surrounding it for many people. We all love to throw the word “strategy” around. You need to have a social media strategy, a content marketing strategy, an earned media strategy, a paid media strategy, a business strategy…that’s a whole lot of strategy. The problem with having a strategy for everything you… Read More »What’s Your Strategy?
What are your goals? The question seems simple but I find that many times people have a hard time articulating them. Especially when it comes to their organization. We love to get things done. You, me, really everybody. And when we need to get things done we jump into a flurry of activity. Unfortunately, activity without a plan just leads to our sole accomplishment of being we were active too much of the time. Activity… Read More »What Are Your Goals?