The marketing funnel has been around for ages but times have changed and customers are changing with them. Does the marketing funnel still have a place in your marketing and communication strategy? Read any topic related to marketing and it’s not uncommon for the marketing funnel to find its way into the conversation. It shouldn’t come as a surprise as the marketing funnel has long been considered a valuable tool. As times have changed, people… Read More »Is the Marketing Funnel Still Relevant to Modern Marketers?
The buyer’s journey and the marketing funnel are just two tools that public relations and marketing have to work with. Knowing what they are and how they work are important but should we focus on one over the other? A few weeks ago I read an article in regards to the buyer’s journey and it made what I felt was a bold statement. The author, David Rondewald, stated, “The buyer’s journey has replaced the traditional… Read More »How Do You Look At The Sales Process?