Reading Time: 4 minutesIt’s no secret that I am an advocate of measuring marketing communication efforts. Without measurement, how can you ever know if you’re succeeding or failing? Too often we become afraid of… Read More »Good Measurement Starts with the Right Goals
Reading Time: 5 minutesThe only thing sure in the world is change, and this applies to your marketing communication efforts as well. We now have more options than ever. This is a good… Read More »Prevent your Communication Efforts from Taking the Dirt Nap
Reading Time: 4 minutesIn my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no… Read More »Marketing Communication: What should you be measuring?
Reading Time: 2 minutesI remember sitting in my first PR class. It was several weeks in and we were talking about measurement. There was a concept that was introduced to me called the… Read More »Down with the Media Impression
