The War Against Owned Media
Reading Time: 9 minutesSocial Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the biggest is the… Read More »The War Against Owned Media
Why Do You Need To Take Advantage Of Email Marketing?
Reading Time: 9 minutesCompared to social media and video marketing email marketing is old but don’t let this fool you. It’s still as relevant as ever. It may not be as sexy as… Read More »Why Do You Need To Take Advantage Of Email Marketing?
Get to the Bottom with Owned Media
Reading Time: 4 minutesWe end our journey into the PESO model by talking about the final piece: owned media. Before we get into it, let’s do a quick review of this integrated marketing… Read More »Get to the Bottom with Owned Media