Owned Media

The War Against Owned Media

Social Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable.  One of the biggest is the impact on our behavior. This extends to the business world as well. Facebook, Instagram, and Snapchat have been working to make it easier for people to shop directly from the app, and businesses that are looking for an easy way to get customers are taking… Read More »The War Against Owned Media

Why Do You Need To Take Advantage Of Email Marketing?

Compared to social media and video marketing email marketing is old but don’t let this fool you. It’s still as relevant as ever. It may not be as sexy as social media or video but it produces results and there are reasons why this is the case. During the course of this article, I’m going to show you why. If you stay until the end, I’ll even have a special announcement. There is a lot… Read More »Why Do You Need To Take Advantage Of Email Marketing?

Get to the Bottom with Owned Media

We end our journey into the PESO model by talking about the final piece: owned media. Before we get into it, let’s do a quick review of this integrated marketing communication model. The first week we talked about paid media which is essentially digital advertising. We then talked about earned media, the act of placing content with media outlets. Last week we talked about shared media, better known to most people as social media, and… Read More »Get to the Bottom with Owned Media