Reading Time: 7 minutesPESO is a model that I have embraced because it ties all the different areas of marketing communication together while also allowing us to measure results. I believe the PESO model… Read More »What Is The PESO Model And Why Should You Care?
Reading Time: 5 minutesIn the last couple of weeks, I have talked about some trends with Facebook and Google that are going to have a big impact on 2020 and beyond. This week… Read More »Can Public Relations Save Its Self?
Reading Time: 6 minutesNative advertising is a term that you’ve probably heard but wasn’t quite sure what it was. After all, advertising is advertising, isn’t it? I have often said that marketing communication… Read More »What is Native Advertising?
Reading Time: 6 minutesI use the PESO model to develop integrated marketing communication plans but is that its only use? I always like to look at things from different angles. While PESO is… Read More »Does PESO Always Have To Be Integrated?
Reading Time: 4 minutesWe end our journey into the PESO model by talking about the final piece: owned media. Before we get into it, let’s do a quick review of this integrated marketing… Read More »Get to the Bottom with Owned Media
Reading Time: 4 minutesFor most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re here to talk… Read More »Shared Media is an Important Piece of Marketing
Reading Time: 4 minutesPaid media is only one of many pieces that are available in marketing communication efforts. However. if it’s not used right, you won’t see optimal results. I spent years trying to… Read More »Paid Media is an Important Piece of the Puzzle
