
What Is The PESO Model And Why Should You Care?
Reading Time: 7 minutesPESO is a model that I have embraced because it ties all the different areas of marketing communication together while also allowing us to measure results. I believe the PESO model is the most effective model available to marketing and public relations (PR) so much that we won’t work with anybody who won’t allow us to use PESO in the planning. Strong words but as we talk about it more, you’re going to come to understand why I feel that way. Let’sRead More »What Is The PESO Model And Why Should You Care?