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What is Native Advertising?

Reading Time: 6 minutesNative advertising is a term that you’ve probably heard but wasn’t quite sure what it was. After all, advertising is advertising, isn’t it? I have often said that marketing communication can be confusing. It covers so many different things that it can be hard to keep track of everything let alone keep up with it. Native advertising falls under paid media because advertising always involves some sort of cost. With advertising in the title, you feel like you should knowRead More »What is Native Advertising?