Owned media is where you own the content and the channel. This gives you the benefit of not being at the mercy of the social media platforms who will always place their business interests in front of yours.
Owned media provides unique value amongst the other pieces of the PESO model. It’s the only channel in which you have complete control.
This means you have the power to create an experience that is customer focused. It’s only then that you will be able to use it to turn leads into customers.
There are only two things you own: your website and your email list.
You want to focus on creating content that will interest your prospective and current customers in every stage of the marketing funnel:
Awareness > Interest > Consideration > Conversion > Retention.
© Shane Carpenter Strategic Communication
P.O. Box 1911 Nampa, Idaho 83653 208.250.0091 email@example.com