Reading Time: 5 minutes Awareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer.  Through conversations, I’ve found that awareness is usually what businesses are most concerned about.  However, the trap many fall into with awareness is that it is the most important step. If only they knew about your product surely they would buy it. Right?  Probably not. Awareness is just one step. It’s arguably not even… Read More »Is All Awareness the Same?