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What is the role of the media?

Reading Time: 3 minutes It’s hard to get away from the media. We consume it every day. It could be from the local tv news station or the local paper. It could be a cable news station such as Fox or CNN. It could come from magazine articles or even a blog. With the help of the internet, the news we consume can come from literally anywhere. From the perspective of marketing communication, this a wonderful thing. We have more ways to reach people… Read More »What is the role of the media?

What Social Media Platform Should You Use? : YouTube

Reading Time: 3 minutes This is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some of the most popular social media platforms. The second post looked specifically at Facebook and Twitter. The third looked at two popular social media platforms that focus on pictures and short video clips. In our last post, we are going to be looking at platforms that focus on video. YouTube dominates the video… Read More »What Social Media Platform Should You Use? : YouTube

What Social Media Platform Should You Use? : Instagram vs. Snapchat

Reading Time: 3 minutes They say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third of four articles in the, “What Social Media Platform Should I Use” series. The first article was a general overview of the most popular platforms. The second looked at Facebook and Twitter. The last two are going to look at three social media platforms that are the most popular amongst teens: Instagram, Snapchat,… Read More »What Social Media Platform Should You Use? : Instagram vs. Snapchat

What Social Media Platform Should You Use? Facebook vs. Twitter

Reading Time: 5 minutes You’re being told you should be on social media but which social media platform should you be on? In the last post, I talked about some of the most popular social media platforms and gave a high-level overview of each one. This includes the two platforms I am going to discuss today: Facebook and Twitter. This isn’t a comparison of which one is better or worse, though many people certainly have a preference. I much prefer Twitter but I do… Read More »What Social Media Platform Should You Use? Facebook vs. Twitter

What Social Media Platform Should You Use: Understanding the most popular platforms

Reading Time: 4 minutes   For many people, social media has become an everyday part of our lives. Because of the number of users, it’s hard to ignore social media when creating a public relation/marketing plan. You know your customers are accessing social media but what social platform should you use? Facebook? Instagram? YouTube? The type of business that you have may help guide you to the right platform. For example, if you’re an accounting firm, Instagram may not be the best choice for… Read More »What Social Media Platform Should You Use: Understanding the most popular platforms

Social Media for Business: Are in or out?

Reading Time: 5 minutes There is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent tweeter. Like it or not, social media has become part of our everyday lives. It’s not just for individuals. Businesses, non-profits, schools, and even churches are on social media. It can help businesses connect with customers but only if you do it right. For this article, I am going to keep it simple.… Read More »Social Media for Business: Are in or out?

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutes Unless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m in a marketing communication group… Read More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Why is Media Relations Important?

Reading Time: 4 minutes The has been much change in the media over the last 20 years. This is true of magazines and newspapers. If there is a print edition, there is most likely a website with the articles from the print edition plus additional content. That content could be specific to the website and/or archives of past stories. Television has also gone online. Whether it’s CNN, Fox, or your local station, content from newscasts plus specific digital content can be found on the… Read More »Why is Media Relations Important?

Key Skills for Public Relations

Reading Time: 3 minutes Public relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s no wonder that many businesses turn over their PR activities to an agency. It’s enough to run a business but to have to keep up on every communication channel and why and how to use it is a full-time job in itself. This still doesn’t even cover all the skills… Read More »Key Skills for Public Relations

What is Media Relations?

Reading Time: 3 minutes Media relations is a popular public relations (PR) tactic. So much so that for many people it’s become synonymous with PR itself. If you read my article from a couple of weeks ago you know that this isn’t true but still the myth persists. PR has changed dramatically over the last decade but media relations remains a valuable piece of the puzzle for PR practitioners. Let’s look at what media relations is and why it’s important. Media relations The focus… Read More »What is Media Relations?