Reach vs Visibility: Which is Right for Your Marketing?
Reading Time: 4 minutes A few weeks ago I was reading a newsletter and the author was having fun with a “what’s in and what’s out” list for 2024. There was one thing on the list that stood out to me. It showed visibility being in and reach being out. My first reaction was that visibility should always be in but it made me think. Should that always be the case? Unless you live in a world where nuance doesn’t exist, the answer is, it… Read More »Reach vs Visibility: Which is Right for Your Marketing?