Reading Time: 12 minutesLast Updated on November 5, 2025 by Shane Carpenter A strategic marketing plan is your roadmap, defining a clear path to your goals. When executed, it becomes the engine that drives …
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Welcome to the Mighty Messenger Blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.
Reading Time: 11 minutesLast Updated on November 3, 2025 by Shane Carpenter One of the most important lessons I have learned is that everybody thinks they are good at …
Reading Time: 5 minutesLast Updated on November 3, 2025 by Shane Carpenter This is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I …
Reading Time: 3 minutesLast Updated on November 5, 2025 by Shane Carpenter Today I was scrolling through my social media feed and I saw somebody post something that made …
Reading Time: 3 minutesLast Updated on June 6, 2024 by Shane Carpenter Why do you feel you need to market your company and its products/services? I’m not being a …
Reading Time: 4 minutesLast Updated on February 13, 2024 by Shane Carpenter A few weeks ago I was reading a newsletter and the author was having fun with a …
Reading Time: 7 minutesLast Updated on December 14, 2023 by Shane Carpenter Marketing in our modern world has many ways to connect with people across multiple channels in unique …
Reading Time: 5 minutesLast Updated on September 26, 2023 by Shane Carpenter We are a little more than three months from the new year and you what that means: …
Reading Time: 6 minutesA few months ago, I wrote an article about Twitter but much has changed since then. For one, Twitter has been rebranded simply as X as …
Reading Time: 6 minutesMeasuring your marketing and communication is one of the important things you will do. It will help you fine-tune your efforts so you can get the …
Reading Time: 8 minutesLast Updated on April 11, 2023 by Shane Carpenter In the last article, we talked about why you should use integrated marketing communication for your business. …
Reading Time: 8 minutesLast Updated on March 21, 2023 by Shane Carpenter Small businesses have more marketing resources than ever but there are still challenges. There is more noise. …
Reading Time: 12 minutesFor a large corporation like Microsoft, Google, Apple, Toyota, Ford, GM, or Coca-Cola visibility isn’t a major issue. They get tons of visibility and part of …
Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.
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