Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Increasing Visibility in the Marketplace: What Small Businesses Need to Know

Reading Time: 12 minutes For a large corporation like Microsoft, Google, Apple, Toyota, Ford, GM, or Coca-Cola visibility isn’t a major issue. They get tons of visibility and part of…

Market to the Right People

Reading Time: 8 minutes One of the traps that marketers fall into is trying to speak to everybody. The problem is everybody isn’t going to listen. It could be because…

The Top Five Articles From 2022

Reading Time: 4 minutes Sometimes I’m surprised about which articles I’ve published get traction and which don’t. It’s a reminder that your masterpiece may not do what you hoped and…

What Marketers Should Consider for 2023

Reading Time: 21 minutes You are likely thinking about what your marketing will look like in 2023. I know the prediction and trend articles can be interesting and kind of…

All Your Content is Subjective

Reading Time: 5 minutes Have you ever gone to see that movie that everybody raved about only to feel that you were duped? For me, it was Spiderman 2 which…

We Need to Talk About Twitter

Reading Time: 4 minutes The events of the last few days in the world of social media have been, well, interesting. So much so that I decided to interrupt my…

Your Approach to Content Marketing is Ancient

Reading Time: 8 minutes The options for content have grown but for some reason, the idea of content marketing has stayed the same. There is a shift that needs to…

Does Marketing Really Create Demand?

Reading Time: 5 minutes There is an idea that I’ve seen over and over again. It’s that marketing creates demand. You might agree because you have seen that when you’re…

What Do Gardening and Marketing Have in Common?

Reading Time: 7 minutes Gardening has become a nice summer hobby. For some reason, I find it relaxing. The other day I was pruning some tomato plants and my mind…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.