Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

The Crucial Role of Strategic Internal Communication

Reading Time: 11 minutesLast Updated on August 11, 2025 by admin One of the most important lessons I have learned is that everybody thinks they are good at communication. The…

Is Your Marketing Connected?

Reading Time: 5 minutesLast Updated on March 6, 2025 by admin This is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I use the…

Stop Planning and Start Strategizing

Reading Time: 3 minutesLast Updated on October 24, 2024 by admin Today I was scrolling through my social media feed and I saw somebody post something that made me stop…

The Importance of Creating a Connection With Your Marketing

Reading Time: 3 minutesLast Updated on June 6, 2024 by admin Why do you feel you need to market your company and its products/services? I’m not being a smart aleck.…

Reach vs Visibility: Which is Right for Your Marketing?

Reading Time: 4 minutesLast Updated on February 13, 2024 by admin A few weeks ago I was reading a newsletter and the author was having fun with a “what’s in…

Focus Your Marketing Efforts By Saying “No”

Reading Time: 7 minutesLast Updated on December 14, 2023 by admin Marketing in our modern world has many ways to connect with people across multiple channels in unique and entertaining…

Focus Your Marketing with a Strategic Plan

Reading Time: 5 minutesLast Updated on September 26, 2023 by admin We are a little more than three months from the new year and you what that means: It’s time…

Is X a Valuable Tool for Marketing and Communication?

Reading Time: 6 minutesA few months ago, I wrote an article about Twitter but much has changed since then. For one, Twitter has been rebranded simply as X as part…

Measure Your Marketing to Unlock Valuable Insights

Reading Time: 6 minutesMeasuring your marketing and communication is one of the important things you will do. It will help you fine-tune your efforts so you can get the most…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.