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What Makes Your Organization Unique?

Reading Time: 2 minutes Regardless of what your organization does, you have competitors and they likely offer many of the same products and services that you do. This can make running a business challenging to say the least. The question is, in a sea filled with heavy competition, how does your organization stand out? You do it by looking at those things that are unique to your organization. We call them differentiators and it’s what we are going to talk about today. What are… Read More »What Makes Your Organization Unique?

Why Marketing Communication is the Perfect Option

Reading Time: 4 minutes Marketing communication. Digital marketing. Public Relations. What are these things? More importantly, should your business be using one of them and if so, which one? They are all different and yet in some ways, the same. Confused? Welcome to the club. Sometimes these terms are used interchangeably. It just depends on who you are talking to. Today I’m going to talk about all three. I will tell you what they are and what they do. I have a clear favorite… Read More »Why Marketing Communication is the Perfect Option

CoSchedule: The Ultimate in Social Media Calendaring

Reading Time: 6 minutes Discovery Like many of you, I’m busy running a business. If I had to stop to go post every piece of content to Facebook, Twitter, and LinkedIn that I created, I would lose several hours from my day. I would much rather use that time to run my business and service my clients. This is where CoSchedule comes in. It aims to solve that problem for all of us (Full disclosure: I am benefitting from this review by getting a… Read More »CoSchedule: The Ultimate in Social Media Calendaring

Use a Marketing Funnel for Results

Reading Time: 3 minutes Use a Marketing Funnel to guide people to a purchase Regardless of whether your organization is selling a product or asking for donations, your customer will be going through a marketing funnel. Your marketing communication efforts will have a big impact on getting people into and pulling them through, but what is a marketing funnel? The marketing funnel has six stages:  Awareness Interest Consideration Conversion Customer Relationship/Retention Evangelism Some of your customers will go through the funnel slowly while others will… Read More »Use a Marketing Funnel for Results

Marketing Communication: The Thanksgiving Edition

Reading Time: 3 minutes Thanksgiving is in only two days. Where has this year gone? I can’t believe 2019 is already around the corner. We’ve been talking about the GSOT model (Goals, Strategy, Objectives, Tactics) the last couple of weeks and I’ll step back into our conversation next time. This time I thought I would do something different. Many families have a tradition where they go around the table and say what they are thankful for before starting their Thanksgiving feast. Taking a cue… Read More »Marketing Communication: The Thanksgiving Edition

Do You Have a Public Relations Plan?

Reading Time: 4 minutes Developing a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom line. But how do you develop a plan? There isn’t one specific way that you have to follow although there are certain elements that you need to have. In this post I’m going to show you some steps to help you create a plan. Like any plan, it’s not something… Read More »Do You Have a Public Relations Plan?

Perspective: Your greatest weapon

Reading Time: 5 minutes Looking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show it as part of the Seattle skyline but this was my view standing under it. It’s still the Space Needle, it’s just not the way we are used to seeing it. Most organizations have best practices to help us do the right things right. Once we have them it’s easy to rely on them.… Read More »Perspective: Your greatest weapon

Marketing Communication: What should you be measuring?

Reading Time: 4 minutes In my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no way of knowing if it is working or not. While there are many things we can measure, I’m going to focus on only two areas in this article: your website and social media. You likely have a website and are publishing content on a regular basis which you’re then promoting… Read More »Marketing Communication: What should you be measuring?

Marketing Communication: A Quick Guide

Reading Time: 12 minutes Marketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event to get attention and cultivate leads. It’s not like that anymore. Sure you can still do those things but only doing those things is kind of like bringing a ten-speed bike to a drag race against a Dodge Charger. You will have shown up but it’s pretty obvious the Dodge Charger will win.… Read More »Marketing Communication: A Quick Guide

Why is SEO important to your website?

Reading Time: 4 minutes   It was around 2012 when I first heard the term SEO (Search Engine Optimization). I did some research and discovered that it involved using keywords to help people find a website when using a search engine like Google. That was the gist of it and for a while, I didn’t find anything that really went deeper because I didn’t know what to look for.  I used keywords but I didn’t use it in a strategic way that could really… Read More »Why is SEO important to your website?