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Do You Have a Public Relations Plan?

Reading Time: 4 minutes Developing a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom line. But how do you develop a plan? There isn’t one specific way that you have to follow although there are certain elements that you need to have. In this post I’m going to show you some steps to help you create a plan. Like… Read More »Do You Have a Public Relations Plan?

Perspective: Your greatest weapon

Reading Time: 5 minutes Looking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show it as part of the Seattle skyline but this was my view standing under it. It’s still the Space Needle, it’s just not the way we are used to seeing it. Most organizations have best practices to help us do the right things right. Once we have them it’s… Read More »Perspective: Your greatest weapon

Marketing Communication: What should you be measuring?

Reading Time: 4 minutes In my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no way of knowing if it is working or not. While there are many things we can measure, I’m going to focus on only two areas in this article: your website and social media. You likely have a website and are publishing content on a regular… Read More »Marketing Communication: What should you be measuring?

Marketing Communication: A Quick Guide

Reading Time: 12 minutes Marketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event to get attention and cultivate leads. It’s not like that anymore. Sure you can still do those things but only doing those things is kind of like bringing a ten-speed bike to a drag race against a Dodge Charger. You will have shown up but it’s pretty obvious… Read More »Marketing Communication: A Quick Guide

Why is SEO important to your website?

Reading Time: 4 minutes   It was around 2012 when I first heard the term SEO (Search Engine Optimization). I did some research and discovered that it involved using keywords to help people find a website when using a search engine like Google. That was the gist of it and for a while, I didn’t find anything that really went deeper because I didn’t know what to look for.  I used keywords but I didn’t use it in a… Read More »Why is SEO important to your website?

What is the role of the media?

Reading Time: 3 minutes It’s hard to get away from the media. We consume it every day. It could be from the local tv news station or the local paper. It could be a cable news station such as Fox or CNN. It could come from magazine articles or even a blog. With the help of the internet, the news we consume can come from literally anywhere. From the perspective of marketing communication, this a wonderful thing. We have… Read More »What is the role of the media?

What Social Media Platform Should You Use? : YouTube

Reading Time: 3 minutes This is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some of the most popular social media platforms. The second post looked specifically at Facebook and Twitter. The third looked at two popular social media platforms that focus on pictures and short video clips. In our last post, we are going to be looking at platforms that focus on… Read More »What Social Media Platform Should You Use? : YouTube

What Social Media Platform Should You Use? : Instagram vs. Snapchat

Reading Time: 3 minutes They say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third of four articles in the, “What Social Media Platform Should I Use” series. The first article was a general overview of the most popular platforms. The second looked at Facebook and Twitter. The last two are going to look at three social media platforms that are the most… Read More »What Social Media Platform Should You Use? : Instagram vs. Snapchat

What Social Media Platform Should You Use? Facebook vs. Twitter

Reading Time: 5 minutes You’re being told you should be on social media but which social media platform should you be on? In the last post, I talked about some of the most popular social media platforms and gave a high-level overview of each one. This includes the two platforms I am going to discuss today: Facebook and Twitter. This isn’t a comparison of which one is better or worse, though many people certainly have a preference. I much… Read More »What Social Media Platform Should You Use? Facebook vs. Twitter

What Social Media Platform Should You Use: Understanding the most popular platforms

Reading Time: 4 minutes   For many people, social media has become an everyday part of our lives. Because of the number of users, it’s hard to ignore social media when creating a public relation/marketing plan. You know your customers are accessing social media but what social platform should you use? Facebook? Instagram? YouTube? The type of business that you have may help guide you to the right platform. For example, if you’re an accounting firm, Instagram may not… Read More »What Social Media Platform Should You Use: Understanding the most popular platforms