Reading Time: 5 minutesThe only thing sure in the world is change, and this applies to your marketing communication efforts as well. We now have more options than ever. This is a good… Read More »Prevent your Communication Efforts from Taking the Dirt Nap
Reading Time: 4 minutesA few weeks ago I talked about using the marketing funnel to convert leads into customers. The concept itself rather simple. Marketing communication brings people into the funnel and through… Read More »Your Leads Need Help to become Your Customers
Reading Time: 2 minutesRegardless of what your organization does, you have competitors and they likely offer many of the same products and services that you do. This can make running a business challenging… Read More »What Makes Your Organization Unique?
Reading Time: 4 minutesMarketing communication. Digital marketing. Public Relations. What are these things? More importantly, should your business be using one of them and if so, which one? They are all different and… Read More »Why Marketing Communication is the Perfect Option
Reading Time: 3 minutesUse a Marketing Funnel to guide people to a purchase Regardless of whether your organization is selling a product or asking for donations, your customer will be going through a… Read More »Use a Marketing Funnel for Results
Reading Time: 4 minutesDeveloping a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom… Read More »Do You Have a Public Relations Plan?
Reading Time: 5 minutesLooking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show it as part… Read More »Perspective: Your greatest weapon
Reading Time: 4 minutesIn my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no… Read More »Marketing Communication: What should you be measuring?
Reading Time: 12 minutesMarketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event to get attention… Read More »Marketing Communication: A Quick Guide
