Reading Time: 4 minutesWhy Your Marketing is Working Against You One of the traps I used to fall into was that activity meant progress. Motion doesn’t mean you’re going forward. You can drive… Read More »Are Your Marketing Tactics Staging a Coup?
Reading Time: 5 minutesThis is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I use the same planning process for myself that I do for clients. Because… Read More »Is Your Marketing Connected?
Reading Time: 3 minutesWhy do you feel you need to market your company and its products/services? I’m not being a smart aleck. I want yout to think about it because sometimes people… Read More »The Importance of Creating a Connection With Your Marketing
Reading Time: 4 minutesA few weeks ago I was reading a newsletter and the author was having fun with a “what’s in and what’s out” list for 2024. There was one thing on… Read More »Reach vs Visibility: Which is Right for Your Marketing?
Reading Time: 7 minutesMarketing in our modern world has many ways to connect with people across multiple channels in unique and entertaining ways that can create the type of engagement that doesn’t just… Read More »Focus Your Marketing Efforts By Saying “No”
Reading Time: 5 minutesWe are a little more than three months from the new year and you what that means: It’s time to think about creating your 2024 strategic marketing plan. I know… Read More »Focus Your Marketing with a Strategic Plan
Reading Time: 6 minutesA few months ago, I wrote an article about Twitter but much has changed since then. For one, Twitter has been rebranded simply as X as part of its owner’s… Read More »Is X a Valuable Tool for Marketing and Communication?
Reading Time: 6 minutesMeasuring your marketing and communication is one of the important things you will do. It will help you fine-tune your efforts so you can get the most out of your… Read More »Measure Your Marketing to Unlock Valuable Insights
Reading Time: 8 minutesIn the last article, we talked about why you should use integrated marketing communication for your business. As I was editing that piece, it dawned on me that it didn’t… Read More »A Guide on Selecting the Right Channels for Your Integrated Marketing Communication Program
Reading Time: 8 minutesSmall businesses have more marketing resources than ever but there are still challenges. There is more noise. There is more fragmentation as people move across multiple social media platforms, listen… Read More »The Benefits of Integrated Marketing Communication for Small Businesses
Reading Time: 12 minutesFor a large corporation like Microsoft, Google, Apple, Toyota, Ford, GM, or Coca-Cola visibility isn’t a major issue. They get tons of visibility and part of the reason is that… Read More »Increasing Visibility in the Marketplace: What Small Businesses Need to Know
Reading Time: 7 minutesOne of the traps that marketers fall into is trying to speak to everybody. The problem is everybody isn’t going to listen. It could be because they think what you… Read More »Market to the Right People
