Reading Time: 6 minutes A few months ago, I wrote an article about Twitter but much has changed since then.  For one, Twitter has been rebranded simply as X as part of its owner’s master plan to create an everything app, a vision he’s held for a long time.  There is a question that has been looming in my mind for months now. Not only for those who currently use X but for those who might be considering using it as part of their… Read More »Is X a Valuable Tool for Marketing and Communication?

Reading Time: 6 minutes Measuring your marketing and communication is one of the important things you will do. It will help you fine-tune your efforts so you can get the most out of your marketing. But first, let’s talk about what this post is not. It’s not about how to analyze your data. If that’s what you’re looking for, I highly recommend visiting Trust Insights. This is not about how to use Google Analytics but this is a good time to remind you that… Read More »Measure Your Marketing to Unlock Valuable Insights

Reading Time: 12 minutes For a large corporation like Microsoft, Google, Apple, Toyota, Ford, GM, or Coca-Cola visibility isn’t a major issue.  They get tons of visibility and part of the reason is that they are pillars of their industry.  They also have huge marketing budgets that allow them to run ads on a regular basis. You may not be a direct competitor to any of the companies that I listed but you might find yourself competing with them for attention.  That said, small… Read More »Increasing Visibility in the Marketplace: What Small Businesses Need to Know

Reading Time: 8 minutes One of the traps that marketers fall into is trying to speak to everybody. The problem is everybody isn’t going to listen. It could be because they think what you convey is utter nonsense or maybe they are just indifferent.  You aren’t going to be able to convince everybody that your product or service is for them because it’s not.  The key has always been to focus on those you have the best chance with and not waste your time… Read More »Market to the Right People

Reading Time: 4 minutes Sometimes I’m surprised about which articles I’ve published get traction and which don’t. It’s a reminder that your masterpiece may not do what you hoped and what you see as a more modest, utilitarian article might take off. Your audience will always tell you what they want to see so don’t ignore them. After taking some time off at the end of 2022, I’ve been easing into 2023. I’ll be back to publishing regular posts in a couple of weeks… Read More »The Top Five Articles From 2022

Reading Time: 21 minutes You are likely thinking about what your marketing will look like in 2023. I know the prediction and trend articles can be interesting and kind of fun but I want to do something a little different. I want to give some with more value. As I started to write this, it was still a few weeks before the midterm elections and I was being hit by political ads in a way that would have made Mike Tyson jealous. And it seems… Read More »What Marketers Should Consider for 2023

Reading Time: 5 minutes Have you ever gone to see that movie that everybody raved about only to feel that you were duped?  For me, it was Spiderman 2 which would go on to be an enormous hit. I had seen early footage and wasn’t impressed but it was all the rage so purchased a ticket and headed to the theater. My friends thought it was great but I didn’t like it. That’s not exactly true. I HATED it.  It’s been 18 years and… Read More »All Your Content is Subjective