Reading Time: 5 minutesMarketing is essential for any business, but it can be the source of immense frustration. You can be doing all the right things: posting thoughtfully to social media, publishing a… Read More »Activity Isn’t Achievement: Why Your Marketing Isn’t Impacting Your Business
Reading Time: 5 minutesThis is from the January 2025 Mighty Messenger newsletter. If you enjoy it, consider subscribing here. I use the same planning process for myself that I do for clients. Because… Read More »Is Your Marketing Connected?
Reading Time: 5 minutesAt some point or another you, like me, have likely searched for a tip, trick, or tool to save time. Saving time is a good thing, right? After all, there… Read More »Are Marketing Shortcuts A Folly?
Reading Time: 6 minutesReturn on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or mutual funds but not necessarily when it comes to your marketing.… Read More »Are You Getting a Return on Investment on Your Marketing?
Reading Time: 9 minutesSocial Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the biggest is the… Read More »The War Against Owned Media
Reading Time: 6 minutesSometimes it takes a crisis to force you to step back and look at things. It’s not the best way to do it. You should really be taking a step… Read More »Are You Including These 4 Pieces in Your Marketing?
Reading Time: 7 minutesInfluencers are everywhere but this isn’t a new thing Influencers. You have them. I have them. They are everywhere. The rise of social media and YouTube means that anybody with… Read More »No, Influencers Aren’t New But Their Reach Is
Reading Time: 6 minutesThe marketing funnel has been around for ages but times have changed and customers are changing with them. Does the marketing funnel still have a place in your marketing and… Read More »Is the Marketing Funnel Still Relevant to Modern Marketers?
Reading Time: 7 minutesBrand loyalty and brand affinity. These are two ideas marketers and public relations (PR) people love to talk about. Well, maybe the talk is more about brand loyalty but brand… Read More »Should You Focus On Brand Loyalty or Brand Affinity?
Reading Time: 9 minutesThis is the final stop in our series on the marketing skills that you need for 2021 and beyond. Before we get into the final three marketing skills, I’m going… Read More »What Marketing Skills Do You Need for 2021 and Beyond? Part 3
Reading Time: 7 minutesFor some, marketing is nothing more than a necessary evil and when they can, they will avoid it. It’s an expense stealing from the bottom line. When budgets are tight,… Read More »Marketing is an Investment in the Future
Reading Time: 5 minutesExecution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t get the results… Read More »Execution Should Be Part Of The Plan
