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What Is The Buyer’s Journey And How Will It Help Your Business

Reading Time: 5 minutesThere are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s a great way to flip the marketing funnel and understand the journey from the viewpoint of a prospect. This is important in helping you create content and messaging that will resonate. The marketing funnel is more about you. The buyer’s journey is more about them. As you will see as we talk aboutRead More »What Is The Buyer’s Journey And How Will It Help Your Business

The World Has Changed. Have You?

Reading Time: 5 minutesChange. It’s inevitable and yet we will sometimes do everything in our power to stop it. I get it. Change can be scary and it can be hard but running from it or trying to prevent it never works. It just prolongs the inescapable and can put your business at a serious disadvantage. Over the last ten years, there has been more change in marketing than the last several decades before it. Public relations (PR) hasn’t been spared. It tooRead More »The World Has Changed. Have You?

Are You A Revenue Marketer?

Reading Time: 4 minutesRevenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend on many things but the biggest issue will be how much you can afford. Not everybody has the luxury of a million budget. Of course, you don’t necessarily need a million dollar budget to be successful. You can have great success with much less. It’s not how much you spend, it’s how it’sRead More »Are You A Revenue Marketer?

Prevent your Communication Efforts from Taking the Dirt Nap

Reading Time: 5 minutesThe only thing sure in the world is change and this applies to your marketing communication efforts as well. We now have more options than ever. This is a good thing but it does make things more challenging. When we have always done things a certain way it feels comfortable. It’s what we know and to change can feel uncomfortable and maybe even a little bit dangerous. Recently I was having a conversation with a peer about Public Relations (PR).Read More »Prevent your Communication Efforts from Taking the Dirt Nap