Many days when I wake up I feel like I’m living in some crazy alternate timeline. The last couple of months have been interesting to say the least. Any semblance of what we knew as normal in January still seems like a long way off. As some states have started to slowly re-open their economies, the question for businesses has become what does the future look like? Planning for the future has become a big… Read More »Should You Be Planning For The Future?
Execution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t get the results that match. In fact, you could get mediocre results from a really well-designed plan. Implementing a plan requires a completely different skillset. This can be why strategic plans don’t see the light of day after they are created. A plan can be intimidating. It has… Read More »Execution Should Be Part Of The Plan
The beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create goals but we have a hard time hitting them if we even hit them at all. Why is that the case? Most of the time it’s because we don’t have a plan. We count on the fact that our willpower can carry us to our desired result. Desire… Read More »You Need a Strategic Marketing Plan
There was a time when social media seemed magical. It was going to be a way for us to cut through the barriers and talk directly to our customers. It was going to level the playing field. Facebook opened up its platform to businesses the promise of social media seemed possible. It wasn’t just hype. Then Facebook changed. Well, nothing stays the same forever. Like death and taxes, change is inevitable. Last week I talked… Read More »The Death Of Organic Reach On Facebook
It’s hard to ignore Google. The company has a huge foothold as the number one search engine. It’s because Google is the most used search engine that you need to pay attention to it. 2020 is right around the corner and as you plan it is important that you know how Google will impact your business. Knowledge is power and in this case, knowing what Google is up to is knowledge you must have to… Read More »Four Google Trends That Will Crash Your Plans
It’s that time that we should all be planning for the new year. In early October I wrote a couple of articles that talked about different pieces of the planning process. They focused on things that you need to know about your organization before you can plan the tactics that you need to meet your goals and objectives. One article talked about the SWOT analysis which is strengths, weaknesses, opportunities, and threats. The other talked… Read More »Your Not Done Planning Until You Have Rocks
A SWOT analysis is a simple yet powerful tool that will help you understand four important aspects pertaining to your organization. SWOT stands for: Strengths Weaknesses Opportunities Threats This analysis can help you determine where the organization is performing particularly well and where it’s not. It also helps to identify external factors such as new avenues your company can pursue and what types of factors can harm your organization. Strengths and weaknesses are internal to… Read More »Unlock The Truth By Performing A SWOT Analysis
It’s only three short months until we find ourselves in a new year and that means it’s time to start thinking about planning. The natural instinct when planning is to immediately jump to tactics. What are we going to do and how are we going to do it? However, there is more to planning than developing tactics. Much more. When I sit down with a client, tactics are one of the last things we go… Read More »Where Does Your Organization Want To Be?
Awareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer. Through conversations, I’ve found that awareness is usually what businesses are most concerned about. However, the trap many fall into with awareness is that it is the most important step. If only they knew about your product surely they would buy it. Right? Probably not. Awareness is just one… Read More »Is All Awareness the Same?