Reading Time: 5 minutesThere is no doubt that social media has changed society. Whether it’s for better or worse is a judgment I’ll leave to you. From a marketing and public relations (PR)… Read More »Is Social Media Just Another Promotional Channel?
Reading Time: 9 minutesSocial Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the biggest is the… Read More »The War Against Owned Media
Reading Time: 7 minutesSocial media has been woven into our social fabric. It seems like almost everybody has some sort of social presence. It could be Twitter, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Facebook… Read More »We Need to Talk About Social Media
Reading Time: 4 minutesFor most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re here to talk… Read More »Shared Media is an Important Piece of Marketing
Reading Time: 3 minutesThis is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some of the most… Read More »What Social Media Platform Should You Use? : YouTube
Reading Time: 3 minutesThey say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third of four articles… Read More »What Social Media Platform Should You Use? : Instagram vs. Snapchat
Reading Time: 5 minutesYou’re being told you should be on social media but which social media platform should you be on? In the last post, I talked about some of the most popular… Read More »What Social Media Platform Should You Use? Facebook vs. Twitter
Reading Time: 4 minutes For many people, social media has become an everyday part of our lives. Because of the number of users, it’s hard to ignore social media when creating a public… Read More »What Social Media Platform Should You Use: Understanding the most popular platforms
Reading Time: 5 minutesThere is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent tweeter. Like it… Read More »Social Media for Business: Are in or out?
Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has… Read More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?
