Reading Time: 5 minutes There is no doubt that social media has changed society. Whether it’s for better or worse is a judgment I’ll leave to you. From a marketing and public relations (PR) point of view, social media has presented the opportunity to reach and connect with people that you may not have been able to reach easily before. This leaves the question of how you should use social media. It’s a big question and I don’t intend to solve it today but… Read More »Is Social Media Just Another Promotional Channel?
Reading Time: 9 minutes Social Media never turned into the silver bullet that it was hyped to be but it has made an impact and it’s been sizable. One of the biggest is the impact on our behavior. This extends to the business world as well. Facebook, Instagram, and Snapchat have been working to make it easier for people to shop directly from the app, and businesses that are looking for an easy way to get customers are taking the bait. It’s hard to… Read More »The War Against Owned Media
Reading Time: 7 minutes Social media has been woven into our social fabric. It seems like almost everybody has some sort of social presence. It could be Twitter, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Facebook or a combination of these. Heck, I’ve been on all these platforms at one point or another (minus TikTok). I actively maintain no less than four social profiles on different social networks and that’s not counting my business accounts. Of course, being an advocate of the PESO model, created by… Read More »We Need to Talk About Social Media
Reading Time: 4 minutes For most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re here to talk about marketing communication. Over the last two weeks, we have been diving deeper into the PESO model, an integrated marketing communication model, developed by Gini Dietrich at Spin Sucks. We have already talked about paid media and earned media so this week, we are going to talk about shared media.… Read More »Shared Media is an Important Piece of Marketing
Reading Time: 3 minutes This is the last in a series of posts that looks at the question, “What social media platform should you use?” The first post looked at some of the most popular social media platforms. The second post looked specifically at Facebook and Twitter. The third looked at two popular social media platforms that focus on pictures and short video clips. In our last post, we are going to be looking at platforms that focus on video. YouTube dominates the video… Read More »What Social Media Platform Should You Use? : YouTube
Reading Time: 3 minutes They say a picture is worth a thousand words. That hasn’t been lost on the two social media platforms I’ll talk about today. This is the third of four articles in the, “What Social Media Platform Should I Use” series. The first article was a general overview of the most popular platforms. The second looked at Facebook and Twitter. The last two are going to look at three social media platforms that are the most popular amongst teens: Instagram, Snapchat,… Read More »What Social Media Platform Should You Use? : Instagram vs. Snapchat
Reading Time: 5 minutes You’re being told you should be on social media but which social media platform should you be on? In the last post, I talked about some of the most popular social media platforms and gave a high-level overview of each one. This includes the two platforms I am going to discuss today: Facebook and Twitter. This isn’t a comparison of which one is better or worse, though many people certainly have a preference. I much prefer Twitter but I do… Read More »What Social Media Platform Should You Use? Facebook vs. Twitter
Reading Time: 4 minutes For many people, social media has become an everyday part of our lives. Because of the number of users, it’s hard to ignore social media when creating a public relation/marketing plan. You know your customers are accessing social media but what social platform should you use? Facebook? Instagram? YouTube? The type of business that you have may help guide you to the right platform. For example, if you’re an accounting firm, Instagram may not be the best choice for… Read More »What Social Media Platform Should You Use: Understanding the most popular platforms
Reading Time: 5 minutes There is rarely a day that I don’t visit a social media site. It’s much the same for millions of people. The President himself is a frequent tweeter. Like it or not, social media has become part of our everyday lives. It’s not just for individuals. Businesses, non-profits, schools, and even churches are on social media. It can help businesses connect with customers but only if you do it right. For this article, I am going to keep it simple.… Read More »Social Media for Business: Are in or out?
Reading Time: 2 minutes Unless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m in a marketing communication group… Read More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?