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Should You Invest In Hiring An Agency?

Reading Time: 4 minutes Let’s face it, hiring an agency is a big deal. Determining whether it is a good investment is a critical question when making the decision to hire somebody or to do it yourself. I’ve seen articles that make the case that one should never hire somebody to do any public relations (PR) or marketing work. The reasoning always comes down to money and the advice the same: Save your money and do it yourself. I like saving money where I… Read More »Should You Invest In Hiring An Agency?

5 Mindset Changes That Will Boost Your Game

Reading Time: 9 minutes The mindset that you have when dealing with the world around you can have a big impact on results but it’s more than how you deal with the world. It’s how you think of the world. It’s a viewpoint. Viewpoints are a big factor in how we react to the world around . You can choose to believe a conspiracy theory that aliens are re-populating earth in an effort to take over the world or not. If you have a… Read More »5 Mindset Changes That Will Boost Your Game

The 5 Top Insights From Mozcon

Reading Time: 8 minutes Last week I attended my first MozCon (virtually of course). For those of you who have never heard of MozCon, it is a two-day conference that is put together by Moz, a leader in search engine optimization (SEO) tools. The conference is heavy on SEO but also included topics relevant to digital marketing and public relations. The presentations were top-notch. I saw 20 in all and I have to admit, my head is still swimming a bit in all the… Read More »The 5 Top Insights From Mozcon

How Do Values Have A Big Impact On Marketing?

Reading Time: 6 minutes The values of your company will impact everything including its marketing One of the elements that I look at when we develop a strategic marketing plan for a company is its values. This may seem kind of strange to some people but it’s crucial to the process. Your values are important. They are what shape your culture. They guide your decision making. They don’t just apply to the C-Suite or your operations team. They apply to customer service, human resources,… Read More »How Do Values Have A Big Impact On Marketing?

Use An Integrated Plan To Improve Your Results

Reading Time: 6 minutes An integrated plan can seem daunting because it has more elements but the results make it a worthwhile investment if it’s done right. While there are marketers who focus on niches such as Facebook ads, LinkedIn, or SEO, they miss the bigger picture. These areas are all valid and I appreciate the expertise these people bring but an integrated plan gives the best opportunity for businesses and non-profits. There are certainly many opinions out there besides mine. Every day I… Read More »Use An Integrated Plan To Improve Your Results

Marketing is an Investment in the Future

Reading Time: 8 minutes For some, marketing is nothing more than a necessary evil and when they can, they will avoid it. It’s an expense stealing from the bottom line. When budgets are tight, one of the first things to go out the door is marketing. Why market if the budgets are lean? There are certainly other places where the money is needed more. When business is good, some companies make the decision to stop marketing. Why spend extra money on it if it’s… Read More »Marketing is an Investment in the Future

What Is Through The Funnel Marketing?

Reading Time: 7 minutes Every day I see tons of articles talking about top and middle of the funnel content but I rarely see anything on through the funnel content. Today’s article is to help bring some light to what it is and why it’s important. There are two big mistakes I see businesses make on a fairly consistent basis. The first is to assume that awareness alone will result in a conversion. I talked about this a little bit in the first article… Read More »What Is Through The Funnel Marketing?

What Is Bottom Of The Funnel Marketing?

Reading Time: 8 minutes While it can take some time, the goal is always to get your prospects to the bottom of the funnel so they will make a purchase. This makes bottom of the funnel marketing crucial. It used to be that you would see your prospects all the way through the funnel but with the advent of the internet, that’s not true anymore. In fact, chances are good that the first time you even become aware of your lead is when they… Read More »What Is Bottom Of The Funnel Marketing?

We Must Do Better

Reading Time: 3 minutes We are in the middle of a series on the type of content you can create at different levels of the funnel. and we will continue that conversation next week. I feel the need to stop for a moment and address current events.  I’ve always had a sense of justice and felt everybody should be treated equally. Those words that are at the end of the pledge of allegiance, “with liberty and justice for all”, shouldn’t just be something we… Read More »We Must Do Better

What Is Middle Of The Funnel Marketing?

Reading Time: 9 minutes Middle of the funnel marketing is an important but sometimes forgotten element in both marketing and public relations. This is because much of the time organizations get caught up in driving awareness. It’s an odd thing but many people seem to think that awareness is the golden goose. Awareness is important but it’s only one step. The goal is to get people to the bottom of the funnel which means a sale. As much as you might want it to… Read More »What Is Middle Of The Funnel Marketing?