Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

A Guide on Selecting the Right Channels for Your Integrated Marketing Communication Program

Reading Time: 8 minutesIn the last article, we talked about why you should use integrated marketing communication for your business. As I was editing that piece, it dawned on me…

The Benefits of Integrated Marketing Communication for Small Businesses

Reading Time: 8 minutesSmall businesses have more marketing resources than ever but there are still challenges. There is more noise. There is more fragmentation as people move across multiple social…

Increasing Visibility in the Marketplace: What Small Businesses Need to Know

Reading Time: 12 minutesFor a large corporation like Microsoft, Google, Apple, Toyota, Ford, GM, or Coca-Cola visibility isn’t a major issue. They get tons of visibility and part of the…

Market to the Right People

Reading Time: 8 minutesOne of the traps that marketers fall into is trying to speak to everybody. The problem is everybody isn’t going to listen. It could be because they…

The Top Five Articles From 2022

Reading Time: 4 minutesSometimes I’m surprised about which articles I’ve published get traction and which don’t. It’s a reminder that your masterpiece may not do what you hoped and what…

What Marketers Should Consider for 2023

Reading Time: 21 minutesYou are likely thinking about what your marketing will look like in 2023. I know the prediction and trend articles can be interesting and kind of fun…

All Your Content is Subjective

Reading Time: 5 minutesHave you ever gone to see that movie that everybody raved about only to feel that you were duped? For me, it was Spiderman 2 which would…

We Need to Talk About Twitter

Reading Time: 4 minutesThe events of the last few days in the world of social media have been, well, interesting. So much so that I decided to interrupt my regularly…

Your Approach to Content Marketing is Ancient

Reading Time: 8 minutesThe options for content have grown but for some reason, the idea of content marketing has stayed the same. There is a shift that needs to take…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.