Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Are Marketing Shortcuts A Folly?

Reading Time: 6 minutesLast Updated on February 11, 2023 by admin At some point or another you, like me, have likely searched for a tip, trick, or tool to save…

Are You Getting a Return on Investment on Your Marketing?

Reading Time: 6 minutesLast Updated on February 11, 2023 by admin Return on investment (ROI). It’s something you expect to hear when you invest your money in stock, bonds, or…

The War Against Owned Media

Reading Time: 9 minutesLast Updated on February 11, 2023 by admin Social Media never turned into the silver bullet that it was hyped to be but it has made an…

Are You Including These 4 Pieces in Your Marketing?

Reading Time: 6 minutesLast Updated on February 11, 2023 by admin Sometimes it takes a crisis to force you to step back and look at things. It’s not the best…

No, Influencers Aren’t New But Their Reach Is

Reading Time: 7 minutesLast Updated on February 11, 2023 by admin Influencers are everywhere but this isn’t a new thing Influencers. You have them. I have them. They are everywhere.…

How Do You Be A Thought Leader?

Reading Time: 8 minutesLast Updated on February 11, 2023 by admin You should a thought leader. How many times have you heard that? If you’ve read as many articles on…

Not All Change is Equal

Reading Time: 9 minutesLast Updated on February 11, 2023 by admin Sometimes a change has so little impact that it’s insignificant while other times it can completely change the world…

Stop Treating Transparency as an Enemy

Reading Time: 9 minutesLast Updated on February 11, 2023 by admin Transparency shouldn’t be scary. It’s a vital part of your business. Transparency sometimes feels like one of those buzzwords…

Doing Research Will Supercharge Your Marketing

Reading Time: 6 minutesLast Updated on February 11, 2023 by admin If you want to improve your marketing start doing your research What enters your mind when you think of…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.