Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

What Is Paid Media?

Reading Time: 10 minutesLet’s talk about paid media. It’s not popular with people because it’s intrusive but this doesn’t stop organizations from running ads. Billions of dollars are poured into digital…

Should You Invest In Hiring An Agency?

Reading Time: 4 minutesLet’s face it, hiring an agency is a big deal. Determining whether it is a good investment is a critical question when making the decision to hire…

5 Mindset Changes That Will Boost Your Game

Reading Time: 9 minutesThe mindset that you have when dealing with the world around you can have a big impact on results but it’s more than how you deal with…

The 5 Top Insights From Mozcon

Reading Time: 8 minutesLast week I attended my first MozCon (virtually of course). For those of you who have never heard of MozCon, it is a two-day conference that is…

How Do Values Have A Big Impact On Marketing?

Reading Time: 6 minutesThe values of your company will impact everything including its marketing One of the elements that I look at when we develop a strategic marketing plan for…

Use An Integrated Plan To Improve Your Results

Reading Time: 6 minutesAn integrated plan can seem daunting because it has more elements but the results make it a worthwhile investment if it’s done right. While there are marketers…

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Marketing is an Investment in the Future

Reading Time: 8 minutesFor some, marketing is nothing more than a necessary evil and when they can, they will avoid it. It’s an expense stealing from the bottom line. When…

What Is Through The Funnel Marketing?

Reading Time: 7 minutesEvery day I see tons of articles talking about top and middle of the funnel content but I rarely see anything on through the funnel content. Today’s…

What Is Bottom Of The Funnel Marketing?

Reading Time: 8 minutesWhile it can take some time, the goal is always to get your prospects to the bottom of the funnel so they will make a purchase. This…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.