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Now Is The Best Time For Innovation

Reading Time: 8 minutes Innovation is something that is easier to talk about than actually do. To innovate, you need to be willing to take embrace risk. It’s not something that most are willing to do in the world of marketing and public relations (PR). When is the best time to get started doing that task you need to get done? Now. The same applies to innovation. The best time for it isn’t later but now. I’ve read articles over the last several months… Read More »Now Is The Best Time For Innovation

What Is The Importance Of Brand Affinity?

Reading Time: 5 minutes About a year ago I was watching an interview with Rand Fishkin, the founder of Moz and more recently Spark Toro. He started talking about affinity and how a tactic they started using created a huge amount of brand affinity. Brand affinity wasn’t something I’d considered up until I saw this interview with Rand. I read a ton of articles during the course of the week about digital marketing and public relations. I rarely see anything talking about brand affinity… Read More »What Is The Importance Of Brand Affinity?

What Is Paid Media?

Reading Time: 10 minutes Let’s talk about paid media. It’s not popular with people because it’s intrusive but this doesn’t stop organizations from running ads. Billions of dollars are poured into digital ads every year. While most might people think of television when they think of ads the truth of the matter is that Google and Facebook are the true behemoths of the ad industry. In the second quarter of 2020, which was thrown into chaos by COVID-19, Facebook made $18.3 billion in ad revenue… Read More »What Is Paid Media?

Should You Invest In Hiring An Agency?

Reading Time: 4 minutes Let’s face it, hiring an agency is a big deal. Determining whether it is a good investment is a critical question when making the decision to hire somebody or to do it yourself. I’ve seen articles that make the case that one should never hire somebody to do any public relations (PR) or marketing work. The reasoning always comes down to money and the advice the same: Save your money and do it yourself. I like saving money where I… Read More »Should You Invest In Hiring An Agency?

5 Mindset Changes That Will Boost Your Game

Reading Time: 9 minutes The mindset that you have when dealing with the world around you can have a big impact on results but it’s more than how you deal with the world. It’s how you think of the world. It’s a viewpoint. Viewpoints are a big factor in how we react to the world around . You can choose to believe a conspiracy theory that aliens are re-populating earth in an effort to take over the world or not. If you have a… Read More »5 Mindset Changes That Will Boost Your Game

The 5 Top Insights From Mozcon

Reading Time: 8 minutes Last week I attended my first MozCon (virtually of course). For those of you who have never heard of MozCon, it is a two-day conference that is put together by Moz, a leader in search engine optimization (SEO) tools. The conference is heavy on SEO but also included topics relevant to digital marketing and public relations. The presentations were top-notch. I saw 20 in all and I have to admit, my head is still swimming a bit in all the… Read More »The 5 Top Insights From Mozcon

How Do Values Have A Big Impact On Marketing?

Reading Time: 6 minutes The values of your company will impact everything including its marketing One of the elements that I look at when we develop a strategic marketing plan for a company is its values. This may seem kind of strange to some people but it’s crucial to the process. Your values are important. They are what shape your culture. They guide your decision making. They don’t just apply to the C-Suite or your operations team. They apply to customer service, human resources,… Read More »How Do Values Have A Big Impact On Marketing?

Use An Integrated Plan To Improve Your Results

Reading Time: 6 minutes An integrated plan can seem daunting because it has more elements but the results make it a worthwhile investment if it’s done right. While there are marketers who focus on niches such as Facebook ads, LinkedIn, or SEO, they miss the bigger picture. These areas are all valid and I appreciate the expertise these people bring but an integrated plan gives the best opportunity for businesses and non-profits. There are certainly many opinions out there besides mine. Every day I… Read More »Use An Integrated Plan To Improve Your Results

What Is Through The Funnel Marketing?

Reading Time: 7 minutes Every day I see tons of articles talking about top and middle of the funnel content but I rarely see anything on through the funnel content. Today’s article is to help bring some light to what it is and why it’s important. There are two big mistakes I see businesses make on a fairly consistent basis. The first is to assume that awareness alone will result in a conversion. I talked about this a little bit in the first article… Read More »What Is Through The Funnel Marketing?

What Is Bottom Of The Funnel Marketing?

Reading Time: 8 minutes While it can take some time, the goal is always to get your prospects to the bottom of the funnel so they will make a purchase. This makes bottom of the funnel marketing crucial. It used to be that you would see your prospects all the way through the funnel but with the advent of the internet, that’s not true anymore. In fact, chances are good that the first time you even become aware of your lead is when they… Read More »What Is Bottom Of The Funnel Marketing?