Reading Time: 6 minutesEddie Van Halen has been considered one of the top guitarists in rock history since early in his career but what does that have to do with marketing and public… Read More »Three Lessons from Eddie Van Halen That You Can Apply To Marketing
Reading Time: 9 minutesI really like integrated marketing plans and for good reason. They perform better. But why? That’s a good question but we are jumping ahead. Let’s take a step back first and… Read More »Integrated Marketing Plans: Why Do They Get The Best Results?
Reading Time: 6 minutesSocial construction impacts everything you do. Even your marketing. There are many different communication theories and ideas that guide me on an everyday basis as I do my job. One… Read More »How Is Social Construction Impacting Your Marketing?
Reading Time: 8 minutesInnovation is something that is easier to talk about than actually do. To innovate, you need to be willing to take embrace risk. It’s not something that most are willing… Read More »Now Is The Best Time For Innovation
Reading Time: 5 minutesAbout a year ago I was watching an interview with Rand Fishkin, the founder of Moz and more recently Spark Toro. He started talking about affinity and how a tactic… Read More »What Is The Importance Of Brand Affinity?
Reading Time: 10 minutesLet’s talk about paid media. It’s not popular with people because it’s intrusive but this doesn’t stop organizations from running ads. Billions of dollars are poured into digital ads every year.… Read More »What Is Paid Media?
Reading Time: 4 minutesLet’s face it, hiring an agency is a big deal. Determining whether it is a good investment is a critical question when making the decision to hire somebody or to… Read More »Should You Invest In Hiring An Agency?
Reading Time: 9 minutesThe mindset that you have when dealing with the world around you can have a big impact on results but it’s more than how you deal with the world. It’s… Read More »5 Mindset Changes That Will Boost Your Game
Reading Time: 8 minutesLast week I attended my first MozCon (virtually of course). For those of you who have never heard of MozCon, it is a two-day conference that is put together by… Read More »The 5 Top Insights From Mozcon
Reading Time: 6 minutesThe values of your company will impact everything including its marketing One of the elements that I look at when we develop a strategic marketing plan for a company is… Read More »How Do Values Have A Big Impact On Marketing?
Reading Time: 6 minutesAn integrated plan can seem daunting because it has more elements but the results make it a worthwhile investment if it’s done right. While there are marketers who focus on… Read More »Use An Integrated Plan To Improve Your Results
Reading Time: 7 minutesEvery day I see tons of articles talking about top and middle of the funnel content but I rarely see anything on through the funnel content. Today’s article is to… Read More »What Is Through The Funnel Marketing?
