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Do You Have a Public Relations Plan?

Reading Time: 4 minutesDeveloping a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom line. But how do you develop a plan? There isn’t one specific way that you have to follow although there are certain elements that you need to have. In this post I’m going to show you some steps to help you create a plan. Like any plan, it’s not somethingRead More »Do You Have a Public Relations Plan?

The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has been at the top of the news for the last couple weeks. The coverage culminated last week with Facebook CEO Mark Zuckerberg being called to Washington D.C. for two days of testimony. We didn’t learn anything new but it did make for good headlines. I’m in a marketing communication groupRead More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?

Key Skills for Public Relations

Reading Time: 3 minutesPublic relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s no wonder that many businesses turn over their PR activities to an agency. It’s enough to run a business but to have to keep up on every communication channel and why and how to use it is a full-time job in itself. This still doesn’t even cover all the skillsRead More »Key Skills for Public Relations

What is Public Relations?

Reading Time: 4 minutesSeveral months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got some silence and some shrugs before somebody gave me an answer, “Relating to the public?” That would make sense but it’s not that simple nor is it right. Through the years I’ve had many conversations with people outside of the Public Relations (PR) profession. There usually confusion about what PR is and whatRead More »What is Public Relations?

What is the Difference between PR and Media Relations?

Reading Time: 2 minutesPublic relations (PR) and media relations are almost synonymous in the eyes of many. It’s not hard to understand why. For decades PR practitioners worked primarily to secure media coverage for clients. Yet, PR and media relations are not the same. Let’s take a closer look. Public Relations If you read my last post, you know that PR is a business process that works to build relationships with your customers. It’s a strategic process. We determine where the audience isRead More »What is the Difference between PR and Media Relations?

Public Relations: What to Know

Reading Time: 4 minutesPublic relations(PR) is an often misunderstood profession. To those who don’t like it, its filled with sleaze merchants peddling lies. To those who do, it’s a vital part of doing business. The quote I heard most as a student was by Bill Gates, “If I was down to the last dollar of my marketing budget I’d spend it on PR!” There is a certain validation that one of the most successful businessmen the world values PR. While Mr. Gates quoteRead More »Public Relations: What to Know